Adobe Supercharges Video Editing

Hello there! Ready to dive into another upgrading, Mind-boggling, and Value-filled Shift?

Today we have:

🎬 Adobe Supercharges Video Editing with New AI Tools

👀 Gemini with Camera = Real-World Superpowers

🔧 Intel Turns to TSMC for a Chipmaking Lifeline

🏆 Tools and Shifts you Cannot Miss:

🎬 Adobe Supercharges Video Editing with New AI Tools
^{Insights from Adobe}

Adobe has rolled out powerful new AI tools in Premiere Pro and After Effects, including the launch of Generative Extend. These updates aim to eliminate editing bottlenecks—from clip extensions to footage search—while preserving high-end creative control.

The Shift:

1. Seamless Clip Extension in 4K - The new Generative Extend tool automatically adds video and audio frames to fill gaps or stretch scenes, supporting both 4K and vertical formats. Built on Adobe’s Firefly Video Model, it helps editors hold shots longer or sync footage to narration without extra reshoots.

2. AI-Powered Footage Search in Seconds - Media Intelligence enables editors to search massive projects by identifying content such as people, locations, or metadata using natural language. Instead of manual tagging, it instantly surfaces relevant clips, making navigating hours of footage dramatically faster.

3. Auto-Translate Captions into 27 Languages - Premiere Pro now includes Caption Translation, which localizes subtitles instantly in 27 languages, replacing slow manual processes and ensuring global accessibility.

4. Smoother, Smarter Workflows Across Tools - New updates across Adobe’s suite include auto HDR/SDR conversion in Premiere Pro, faster 3D rendering in After Effects, and Frame.io’s scalable storage, transcription tools, and team permissions—creating a more cohesive, enterprise-ready editing pipeline.

Adobe’s updates bring scalable, secure, and precise AI features to the professional editing stack—ideal for both solo creators and enterprise teams juggling high-volume, multi-format output.

👀 Gemini with Camera = Real-World Superpowers

Google’s Gemini just got a major upgrade — and it’s like giving your phone superhuman vision. With Gemini + Camera, you can now point at anything around you and ask questions — and it instantly responds with context-aware answers.

What Can It Do?

• Identify objects, monuments, or locations just by pointing your camera.

• Live-translate menus, signs, or documents with natural context.

• Get smart suggestions tailored to your surroundings — from outfit advice to home decor tips.

• Instant screen sharing allows Gemini to assist while you show what’s on your device.

Why It Feels Like Magic

No more Googling awkwardly worded queries. Just show Gemini what you’re talking about, and it delivers answers that feel human — fast, relevant, and accurate.

Whether you’re traveling, learning, or solving real-time problems, it’s like having an AI-powered guide in your pocket.

Rolling Out Soon

Gemini with Camera is gradually reaching more users — and it’s a feature that could redefine how we interact with AI daily. Get ready to see, ask, and act like never before.

🔧 Intel Turns to TSMC for a Chipmaking Lifeline
^{Insights from The Information}

Intel is reportedly forming a joint venture with rival TSMC to revive its chip manufacturing business, with the Taiwanese chip giant acquiring a 20% stake. The deal, encouraged by the White House, aims to stabilize Intel after a $16B loss in 2024.

The Shift:

1. TSMC to Co-Run Intel Fab -  Intel and TSMC are close to finalizing a partnership where TSMC will help operate Intel’s manufacturing plants. Rather than investing cash, TSMC will contribute expertise and training, offering Intel access to its best-in-class processes and systems.
   

2. White House Steps In - The Biden administration reportedly helped broker the talks, hoping to safeguard America’s chip supply chain. TSMC's involvement supports its $100B U.S. expansion, giving it deeper roots in the U.S. semiconductor ecosystem.
   

3. Internal Pushback and Restructuring - Intel execs have raised concerns about potential layoffs and the future of in-house manufacturing IP. Meanwhile, new CEO Lip-Bu Tan is pushing for structural changes after Intel lost 60% of its market value in 2024 and fell behind in AI-driven chip demand.

The deal would give Intel a much-needed reset while TSMC gains strategic positioning in the U.S.—a move especially critical amid growing global tensions over chip tech and national security. The collaboration may save Intel’s foundry ambitions, reinforce U.S. chip resilience, and deepen TSMC’s foothold in the American tech landscape.

🏆 AI Tools for the Shift

❤️ LoveDoc – Your personal AI love coach in your pocket. Get relationship advice and support anytime you need it.

🧠 Cogmi – Track mental energy to work smarter and avoid burnout, and use brain data to boost productivity and well-being.

🎤 TrueInterviewAI – Prep for interviews with realistic AI mock sessions with instant feedback and improve your confidence.

🧑‍💼 ShortlistIQ – Upgrade your hiring process with AI and also find top candidates faster and streamline recruitment.

😂 ShortMeme – Generate funny, viral meme captions in seconds and turn ideas into memes instantly with AI.

🚀Quick Shifts

📌 Amazon is testing a “Buy for Me” feature that uses agentic AI to purchase products from third-party websites within its app, securely handling checkout with encrypted details. Users track orders on Amazon but manage returns and support with the original brand.

🎫 OpenAI has made its first cybersecurity investment, co-leading a $43M round in Adaptive Security. The startup simulates AI-generated attacks—like deepfake calls or spoofed emails—to train employees, helping companies defend against rising AI-powered social engineering threats in the workplace.

💭 Microsoft is reportedly scaling back global data center expansions, pausing or delaying projects in the U.K., Australia, and several U.S. states. The shift suggests a focus on retrofitting existing facilities amid supply constraints and strategic flexibility, despite prior $80B capex plans.

🏦 Thomas Wagner, a YouTube marketing manager and father, used Google’s Gemini AI to decode his son Max’s rare Alexander disease diagnosis. His efforts connected researchers, secured $1.35M in funding, and mobilized 10 labs to begin exploring potential treatments.

🪜 A new UN report warns AI could impact 40% of global jobs and grow into a $5 trillion market by the 2030s. It urges urgent investment in infrastructure, data, and skills to prevent a widening global digital divide.

That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!

If you loved this edition let us know how much:

Forward it to your pal to give them a daily dose of the shift so they can 👇