Ads are coming to ChatGPT

Welcome back to The Shift. Let’s get straight to what matters in AI today…

Today we have:

📢 ChatGPT Go Expands, Ads Begin U.S. Testing

🎬 How to Turn Images Into Cinematic Videos with Reve 

🧠 OpenAI Backs BCIs, Quietly Ships Translate

🔨Tools and Shifts you cannot miss

📢 ChatGPT Go Expands, Ads Begin U.S. Testing

OpenAI is expanding lower-cost access to ChatGPT while preparing to test advertising inside the product. ChatGPT Go is now available everywhere ChatGPT runs, including the U.S. Ads will be tested soon for Free and Go users.

The Shift:

1. ChatGPT Go Adds More for $8 - Go includes expanded messaging, image creation, file uploads, and memory for $8 per month. It launched in 171 countries and is now available in the U.S. Premium tiers stay ad-free.

Ads will be shown at the bottom of responses as clearly labeled sponsored recommendations. They will be based on the current conversation context. Users can dismiss ads and share feedback.

2. Responses Stay Independent and Private - OpenAI says ads will not influence ChatGPT answers, which stay optimized for usefulness. Conversations will not be shared with advertisers, and user data will not be sold. Personalization can be turned off.

Ads will not appear for under-18 users based on user signals or prediction. Ads also will not run near sensitive or regulated topics like health, mental health, or politics. This reduces misuse risk.

OpenAI may expand ads into more interactive formats where users can ask questions before buying. The test phase will shape how much ad targeting is tolerated in assistants. Takeaway, monitor performance and trust impact early.

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🎬 How to Turn Images Into Cinematic Videos with Reve 

Reve now lets you create beautiful images and instantly bring them to life with video, all in one smooth creative flow. No editing timelines, no tool hopping.

How to get started

1. Open video mode: Click the filmstrip icon in the chat box to enter video creation.

2. Choose your input style

• Text-to-Video: Describe the scene, and Reve generates the full video.

• Image-to-Video: Upload a starting image and optionally an end image. Veo 3.1 animates everything in between.

• Image Reference: Combine prompts with image references for precise, on-brand results.

3. Customize the output: Pick video length (4, 6, or 8 seconds), format (landscape or portrait), and quality (Fast or Quality). You can even extend videos up to 148 seconds.

4. Add sound automatically: Prompt for voice, music, or sound effects. Reve syncs audio perfectly with the visuals.

✨ Perfect for brand stories, social videos, concept films, and visual storytelling without leaving one tool. You can try Reve here!   

🧠 OpenAI Backs BCIs, Quietly Ships Translate

OpenAI made two moves that expand how people interact with AI, a seed investment into brain-computer interfaces and a new translation product. The translation tool has not been officially announced yet. Together, these signal a push beyond chat into new interfaces and daily utilities.

The Shift:

1. ChatGPT Translate Goes Standalone - OpenAI launched ChatGPT Translate, a web translation tool supporting 50+ languages, mirroring Google Translate’s two-box layout but adds style presets like “make it more business formal.”

ChatGPT Translate is text-only on desktop and supports voice on mobile browsers. Image translation is mentioned, but not available yet. There is also no dedicated mobile app announced.

2. OpenAI Invests in Merge Labs - OpenAI joined Merge Labs’ seed round to support brain-computer interfaces as a future AI input method. Merge is developing safer, higher-bandwidth approaches combining biology, devices, and AI.

Merge needs AI systems that can read intent from limited, noisy brain signals and adapt to individuals. OpenAI will collaborate on scientific foundation models and frontier tools to accelerate research.

Merge Labs is a long-term interface bet, while Translate is an immediate workflow grab, even without an official launch announcement. Both reduce friction between intent and output. Takeaway: expect more quiet product rollouts that challenge default tools.

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🔨AI Tools for the Shift

⚡ Omni One – Access 350+ AI models in one place for just $20/month, so you can test, compare, and ship faster without juggling multiple subscriptions.

🧠 Recal – Upload recordings, paste text, or import from any URL, then get AI-powered summaries, key decisions, and action items in seconds.

🔍 TruVerifAI – Get a fast, well-rounded answer by combining insights from 4 leading AIs, perfect when you need clarity and confidence quickly.

📈 Facet – Stop guessing where attention is going, Facet helps you win visibility across AI Overviews (GEO), social conversations, and technical search where discovery happens now.

📱 Superapp – Turn app ideas into real iPhone apps with AI, so you can go from concept to working product without heavy dev lift.

🚀Quick Shifts

⚡ Trump wants PJM to add $15B in new generation, pushing Big Tech to fund 15 year power contracts even if they never use the capacity, as data center demand could triple. Rates already rose 10 to 15% in 2025, and fossil fuels drove ~60% of that jump.

⚖️ California AG Rob Bonta hit xAI with a cease-and-desist over Grok generating nonconsensual sexual deepfakes, including women and children, calling it “shocking” and potentially illegal. The state also launched a formal investigation into xAI.

🎬 Google’s Flow AI videomaker is now available inside Workspace for Business, Enterprise, and Education users, expanding beyond AI Pro and Ultra subscribers.

🚀 OpenAI is rolling out ChatGPT Go globally for $8 per month, sitting between Free and Plus. It delivers more GPT 5.2 Instant usage, plus extra file uploads, image generation, and a larger memory and context window for heavier everyday users.

🚨 Musk is demanding $79B to $134B from OpenAI and Microsoft, arguing his $38M seed role plus early contributions entitle him to a massive slice of OpenAI’s ~$500B valuation. The real story is leverage, not money, because even $134B barely moves a ~$700B fortune.

🧩 Prompt of the Day

How to Build Content Pillars That Keep Your Content Consistent

Turn random posting into a repeatable content system that stays aligned with your audience and goals.

Paste the prompt: Drop this into ChatGPT, then fill in your brand, product, and the audience segments you want to reach.

Prompt to paste

Identify 3 to 5 core content pillars for [Brand or Product]. For each pillar, include the theme, 3 supporting content ideas, and the target audience segment. Keep pillars distinct, practical, and easy to turn into a weekly content plan.

🤳AI Nugget of the Day

That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!

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