AI is finding you love too?

Hello there! Ready to dive into another upgrading, Mind-boggling, and Value-filled Shift?

Today we have:

🔥 Tinder’s AI Flirting Game Wants You to Embrace the Cringe

🚀 Meet Icon: The AI-Powered Admaker Changing the Game

🚀 ChatGPT’s Paid User Boom & OpenAI’s Open-Weight Comeback

🏆 Tools and Shifts you Cannot Miss

🔥 Tinder’s AI Flirting Game Wants You to Embrace the Cringe
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Tinder just dropped “The Game Game™”—a limited-time, AI-powered dating practice experience that turns awkward into awesome. Powered by OpenAI’s Realtime API and GPT-4o, it helps users sharpen their flirting game through real-time voice chats with quirky AI personas.

The Decode:

1. AI-Powered Meet-Cutes - Using speech-to-speech AI, users chat with virtual personas in wild, unexpected scenarios based on their Discovery Settings. The goal? Respond charmingly enough to score a virtual date and a high “flame” rating.

2. Real-Time Feedback for Real-Life Skills - As users talk, the AI provides live feedback on how witty, charming, or off-track they are—offering nudges like “tone down the sarcasm” or “ask a follow-up.” Each session ends with a performance review and tips to improve.

3. Tech That Encourages Authenticity - 64% of young singles are comfortable with cringey moments if it means being real. The Game Game embraces this mindset, making flirting feel less intimidating and more fun.

4. Practice Without Pressure - Tinder limits users to 5 sessions a day, reinforcing the idea that AI isn’t replacing dating—but making it easier to show up confidently when it counts IRL.

Tinder’s playful use of GPT-4o shows how AI can ease dating anxiety, not replace the real thing. It’s a fresh spin on speech tech that builds skills, not just engagement.

🚀 Meet Icon: The AI-Powered Admaker Changing the Game

Ad creation just got a serious upgrade. Icon is the first AI Admaker built to help brands produce winning video ads in minutes — without sacrificing quality or creative control. Think ChatGPT meets CapCut, built specifically for marketers.

What It Does: Icon uses AI to analyze your video library, tagging clips like “close-up” or “unboxing.” You then prompt its AdGPT to create audience-specific scripts. From there, Icon matches each line of the script to the right clip — instantly assembling ads that are already 80–99% finished. You can fine-tune everything with its built-in video editor.

Why It Matters: Brands like Ridge, Jones Road, and Immi helped build Icon to solve real headaches:

• High-volume ad creation: Go from 30 to 300 ads/month with the same team.

• Zero compromise on quality: Icon remixes your existing content to match your production value.

• Affordable power: At $999/year, it replaces tools that normally cost up to $30K.

Beyond Editing: Icon also covers competitor research, analytics, AI UGC, and creative strategy — all in one platform. If you want pro-grade ads without the pain, Icon might just be your new secret weapon.

🚀 ChatGPT’s Paid User Boom & OpenAI’s Open-Weight Comeback

OpenAI is on a massive growth streak—ChatGPT’s paid users surged 30% in just three months, and now the company is preparing to re-embrace open models for the first time since GPT-2. 

The Decode:

• Explosive Revenue and User Growth - ChatGPT is now generating ~$415M/month, up 30% from Q4 2024, driven by over 20M paid users, including $200/month enterprise subscribers. The overall user base has skyrocketed to 500M weekly users—with Sam Altman noting the GPT-4o launch alone triggered 1M sign-ups within an hour.
  

• Massive Funding to Match Ambitions - OpenAI recently secured a $40B funding round at a $300B valuation, designed to power further expansion of its AI capabilities. Despite high costs, revenue is projected to reach $12.7B in 2025 and $29.4B by 2026, signaling strong investor confidence.
  

• First Open-Weight Model Since GPT-2 - OpenAI will soon release a powerful open-weight language model that can run on personal hardware. Developer events across SF, Europe, and APAC are underway to shape the final release and gather feedback ahead of launch.

While the model will be “open,” OpenAI may still withhold certain technical details to protect IP. This marks the company’s most significant gesture toward openness in years and a direct response to developer demands for accessible, customizable LLMs.

🎥 AI Tools for the Shift

🚀 Neurons – Pre-test your ads, get actionable insights, and boost ROI using neuroscience-powered AI. Try it free now!

🎥 KreadoAI – Create multilingual AI videos with digital avatars.  Ideal for content creators looking to scale global reach with ease.

🧠 Recall – Summarize anything, forget nothing with AI. Capture, summarize, and revisit any content or ideas quickly.

🎙️ Voice to Notion – Use voice commands to update Notion. Boost on-the-go productivity with hands-free note-taking.

🌱 GreenPT – Chat with an AI assistant powered by green energy. Eco-conscious conversations with sustainability at the core.

🚀Quick Shifts

❓ Is Digital Fatigue Hurting Your ROAS? Direct mail is making a comeback, and brands like Knix are seeing $10 CPO using Poplar’s AI-powered mailers. With Klaviyo integration and real-time attribution, you can track and optimize effortlessly. Ready to see the difference? Get a free trial — Book your free demo today!

🚀Researchers say GPT-4o shows strong recognition of paywalled O’Reilly books—content OpenAI didn’t license. Using 13,962 excerpts, GPT-4o outperformed older models in identifying them, raising fresh concerns about unauthorized data use as copyright lawsuits against OpenAI continue to mount.

🪜 Meta’s AI research lead, Joelle Pineau, has announced her departure from the company this May after overseeing its FAIR division for over two years. As Meta prepares to invest $65 billion in AI infrastructure in 2025, a successor is yet to be confirmed.

📄 OpenAI’s ChatGPT now serves 500M weekly users, but soaring demand has strained infrastructure. CEO Sam Altman says new product launches will face delays and slower performance as the team works to resolve capacity issues and restore system stability quickly.

🚩 Alibaba is reportedly preparing to launch Qwen 3, its next flagship AI model, this month — following a rapid rollout of three new models in just the past week.

That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!

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