- The Shift
- Posts
- AI just slid into your DMs
AI just slid into your DMs
Plus, 🧪 A/B Test Ad Messaging Before You Spend a Dime, Columbia’s STAR AI Finds Sperm Missed by Humans in Infertility Cases, and more!
Hello there! Ready to dive into another upgrading, Mind-boggling, and Value-filled Shift?
Today we have:
🤖 Meta’s AI Chatbots Will Soon Message You First
🧪 A/B Test Ad Messaging Before You Spend a Dime
🤖 Columbia’s STAR AI Finds Sperm Missed by Humans in Infertility Cases
🔨Tools and Shifts you cannot miss
🤖 Meta’s AI Chatbots Will Soon Message You First
Meta is testing AI chatbots that can initiate conversations across WhatsApp, Messenger, and Instagram. Built with memory and personality, these bots aim to boost engagement by acting like proactive companions. But the move raises questions about boundaries, safety, and future monetization.
The Shift:
1. Bots Can Reach Out First - Chatbots created via Meta’s AI Studio can send the first message after five prior replies from a user. These bots remember past chats and take on personas like film critics or chefs. Meta says they won’t follow up more than once without a response.
2. Built by Aligner, Styled for Stickiness - Meta partnered with data firm Aligner to train these bots on how to initiate conversations. Users can share bots via stories or add them to their profile to increase reach.
3. Monetization Is Coming - Court filings predict Meta’s AI products could bring in $2–3B by 2025 and $1.4T by 2035. Future plans may include ads, paid replies, or subscription options. Meta hasn’t clarified safety rules or age restrictions around these bots.
Proactive AI messaging could redefine social interaction, or risk turning creepy fast. Done right, it boosts retention and revenue; done wrong, it invites regulation and backlash. Meta’s next moves here will set the tone for AI’s social future.
🧪 A/B Test Ad Messaging Before You Spend a Dime
Step 1: Head to GlobalGPT and select ChatGPT 4.1
Paste your current offer headline and prompt:
“Rewrite this headline 5 ways, one each using authority, curiosity, urgency, emotional gain, and social proof. Keep it under 12 words.”
Step 2: Now switch to Claude 4
Use the same prompt and compare tone, angle, and word choice.
Step 3: Stack results side-by-side
Highlight which ones hit best across platforms: Meta = emotional, YouTube = authority, TikTok = curiosity.
Step 4: Feed the top 2–3 into your ad tests
Track CTR or thumb-stop rate to validate which style performs.
đź’ˇ Pro Tip: Add your buyer persona and product type for even sharper rewrites.
e.g., “For women 30–45 buying skincare online…”
🤖 Columbia’s STAR AI Finds Sperm Missed by Humans in Infertility Cases
Columbia University’s STAR system has helped a couple conceive after nearly two decades of failed IVF attempts. Using AI trained on astrophysics algorithms, STAR located sperm undetectable to human technicians.
The Shift:
1. AI Outperforms Human Experts at Sperm Detection - STAR scanned 8 million microscopic images and found 44 sperm in under an hour. Human technicians found none after two full days of analysis.
2. Tech Inspired by Astronomy Locates Microscopic Cells - Originally designed to detect distant stars, STAR’s algorithms were repurposed to find sperm in dense cell samples. It links to microscopes and identifies cells without using dyes or lasers.
3. A More Affordable and Scalable Infertility Tool - STAR is currently used at Columbia’s Fertility Center, costing around $3,000. That’s significantly lower than the $15K–$30K typical IVF cycle cost.
AI like STAR offers a new path for treating male infertility, especially when conventional methods fail. It cuts both time and cost while improving detection accuracy. If validated further, it could become a vital tool in global fertility care.
🔨AI Tools for the Shift
🔗 Linkedra – Automate LinkedIn outreach and lead gen with AI. Land more customers, minus the manual hustle.
🌊 Deep Sequencer – Turn scattered ideas into creative sequences. Built for creators who thrive on structure.
⚒️ BotDojo – Build enterprise-grade AI fast. Drag, drop, and deploy without code chaos.
🤖 Jace AI by Zeta Labs – An AI assistant that acts, not just chats. From tasks to tools, Jace executes workflows on your behalf.
🚀Quick Shifts
📉 AI job-loss warnings are escalating, with CEOs from Anthropic, Amazon, JPMorgan, and Ford predicting mass white-collar displacement, some estimating up to 50% of roles gone within five years.
🎮 xAI’s upcoming Grok-4 update, expected next week, will reportedly introduce a new “Games” feature, enabling users to build and create games directly within the platform.
đź“ą ByteDance introduced X-UniMotion, a model that animates static human images into lifelike videos by capturing full-body, hand, and facial motion using advanced diffusion transformers.
🎨 Higgsfield introduced Soul Inpaint, a new image editing tool that brings pixel-level control to Soul-style visuals, letting users edit elements like clothes or hair and combine them with video and motion.
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