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AI’s hidden labor impact is far bigger

Plus, 🎥 How to Create Hollywood-Level VFX in Seconds, the science targets Genesis prioritizes first, and more!

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Hello there! Ready to dive into another upgrading, Mind-boggling, and Value-filled Shift?

Today we have:

📊 MIT Warns: AI’s Hidden Labor Impact Is Far Bigger Than Headlines Suggest

🎥 How to Create Hollywood-Level VFX in Seconds with InVideo FlexFX

🚀 The Genesis Mission: America’s New AI Science Push

🔨Tools and Shifts you cannot miss

📊 MIT Warns: AI’s Hidden Labor Impact Is Far Bigger Than Headlines Suggest

MIT’s Iceberg Index reveals that AI can already automate tasks equal to 11.7% of the U.S. labor market, far exceeding the visible tech-sector disruption. By simulating workers, skills, and local economies, the study maps nationwide exposure before it hits the real job market.

The Shift:

1. Nationwide Automation Exposure - MIT and ORNL’s Iceberg Index shows current AI systems can handle work worth $1.2T in wages, covering 151M workers and 32,000 skills across 923 occupations. The widely discussed tech layoffs make up only 2.2% of total exposure.

2. Localized Impact Across All States - Unlike traditional forecasts, Iceberg maps automate exposure down to counties and even census blocks, uncovering risk across all 50 states, including inland and rural regions. Policymakers gain scenario tools to test reskilling strategies, adjust workforce budgets, and model GDP shifts.

3. Hidden Vulnerability in Routine Workflows - The index shows nearly 10x greater exposure in routine professional functions, office admin, payroll, and financial processing, compared with high-profile tech roles. 

4. States Begin Proactive Policy Planning - Tennessee, North Carolina, and Utah validated Iceberg with state labor data and are now using the tool to shape AI workforce action plans. 

MIT’s analysis suggests the real AI disruption won’t come from headline tech layoffs but from routine white-collar work spread across every industry and state. With 11.7% of wages already technically automatable, governments and businesses must prepare for structural shifts long before they appear in the employment data.

TOGETHER WITH INTERCOM

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🎥 How to Create Hollywood-Level VFX in Seconds with InVideo FlexFX

FlexFX makes studio-grade VFX as simple as clicking a button. No 3D modeling, no keyframes, no rendering headaches,  just upload, tap, and watch your footage transform.

1. Upload your clip: Drop in any video, walking shots, product B-roll, talking footage, anything.

2. Pick a FlexFX effect: Choose from cinematic presets like Hero Walk, Warp Teleportation, Whip Pan, or Kaleido Motion. Each applies instantly.

3. Customize the vibe: Adjust intensity, motion, colors, or timing with simple sliders. No editing skills needed.

4. Export your final VFX shot: Download in HD and use it for TikToks, trailers, ads, or short films.

Hollywood-grade visuals without the pipeline. Try it 

🚀 The Genesis Mission: America’s New AI Science Push

President Trump launched the Genesis Mission to unify federal datasets, supercomputers, and laboratories into one AI-driven discovery engine. The initiative aims to restart stalled scientific progress and supercharge national innovation. It frames AI as core scientific infrastructure.

The Shift:

1. National AI Initiative  - The executive order establishes a Manhattan-scale mission merging NASA, NIH, and DoD data with 17 National Labs. Leadership coordinates agencies through NSTC to double scientific productivity and strengthen long-term American technological leadership.

2. Building the Core Platform - DOE will create the American Science and Security Platform, combining supercomputers, quantum systems, robotic labs, AI agents, and secure datasets. Within 270 days, the platform must demonstrate initial capability on one national challenge.

3. High-Impact Scientific Targets - Genesis prioritizes breakthroughs across fusion energy, drug discovery, materials science, semiconductors, and quantum systems. AI-directed experiments aim to compress timelines dramatically, enabling rapid hypothesis testing, automated workflows, and scalable digital-twin simulations.

4. National Research Collaboration - The order establishes strict frameworks for data access, AI partnerships, cybersecurity, and IP protections. Universities, companies, and researchers gain controlled platform access, supported by fellowships, cross-agency grants, and training pipelines for AI-enabled scientific work.

The Genesis Mission aims to transform fragmented federal research assets into a unified AI acceleration engine. If executed effectively, it could reshape energy, medicine, materials, and space while restoring America’s global scientific leadership.

TOGETHER WITH ROKU

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Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.


🔨AI Tools for the Shift

📄 Belin Doc – Translate entire documents in one click with a high-quality, free AI translation tool.

🤖 Invent | AI Assistants – Create AI assistants, agents, and chatbots that can chat, talk, and answer using your own data.

📊 TrackMyBusiness – Track what AI says about your brand so you never guess your online reputation again.

🖥 GoatRemote – Turn your Apple TV remote into a smart controller for your Mac.

🎧 Soundwise.ai – Convert audio and video into accurate text with a free, unlimited AI transcription tool.


🚀Quick Shifts

⚖️ OpenAI denied liability in a teen suicide lawsuit, saying the tragedy stemmed from “misuse” of ChatGPT, citing its terms of service, protective prompts, and Section 230 immunity.

🎭 Character.AI launches “Stories” for teens after disabling open-ended chats, offering structured choose-your-own-adventure narratives. The shift comes amid lawsuits over teen safety as the company builds stricter age controls.

🚫 ChatGPT and Copilot are leaving WhatsApp as new 2026 rules ban third-party AI chatbots. Meta will restrict the platform to customer-service bots, making Meta AI the only supported assistant.

⚠️ Over 1,000 Amazon employees signed an open letter warning the company’s “all-costs-justified” AI push risks harming democracy, jobs, and the climate, urging stricter safeguards, cleaner data centers, and worker involvement in AI decisions.

🤳AI Nugget of the Day


That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!

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