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- Anthropic Expands Sonnet’s Reach
Anthropic Expands Sonnet’s Reach
📢 How to use GoMarble creative research to find your next winning ad, Voice and chat agents go mainstream, and more!
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Welcome back to The Shift. Let’s get straight to what matters in AI today…
Today we have:
🤖 Claude Sonnet 4.6 Raises the Mid-Tier Bar
📢 How to Use GoMarble Creative Research to Find Your Next Winning Ad
🤖 Voice and Chat Agents Go Mainstream
🔨Tools and Shifts you cannot miss
🤖 Claude Sonnet 4.6 Raises the Mid-Tier Bar
Anthropic has released Claude Sonnet 4.6 as a full upgrade across coding, reasoning, computer use, and agent planning. It is now the default model for Free and Pro users, keeping the same pricing while significantly improving performance.
The Shift:
1. Near-Opus Coding at Lower Cost - On SWE-Bench Verified, Sonnet 4.6 scored 79.6%, just below Opus 4.6 at 80.8%, while costing one-fifth as much.
The model can handle spreadsheets, multi-step forms, and browser tasks more reliably, with improved resistance to prompt injection attacks.
2. Stronger Long-Context and Planning - The new 1M token context window allows entire codebases or long documents in a single prompt. Visual outputs were described as cleaner and more refined, with improved layouts, smoother animations, and stronger overall design judgment compared to previous versions.
The model supports adaptive and extended thinking, context compaction, and improved search tools on the API. Claude in Excel now connects to external data sources via MCP connectors, while Opus 4.6 remains the choice for the deepest reasoning tasks.
Sonnet 4.6 signals a shift in where value sits in the model stack. Near-frontier performance at a fraction of the cost changes deployment math for teams, making advanced coding, planning, and computer use viable at scale rather than reserved for premium models.
TOGETHER WITH SYNTHFLOW
6 AI Predictions That Will Redefine CX in 2026
2026 is the inflection point for customer experience.
AI agents are becoming infrastructure — not experiments — and the teams that win will be the ones that design for reliability, scale, and real-world complexity.
This guide breaks down six shifts reshaping CX, from agentic systems to AI operations, and what enterprise leaders need to change now to stay ahead.
📢 How to Use GoMarble Creative Research to Find Your Next Winning Ad
Stop guessing what to test next. Just ask.
Here’s how to use GoMarble Creative Research like Perplexity for ad strategy:
1️⃣ Enter your competitor or brand: It scans and analyzes their active and historical ads.
2️⃣ Ask a specific question
“What hooks are scaling?”
“Which angles are driving conversions?”
“What creatives are overused?”
3️⃣ Get test-ready insights
GoMarble breaks down patterns from $1B+ in analyzed ad spend and tells you exactly what to test next.
No manual ad library stalking. No spreadsheet chaos. Just question → insight → new creative direction.
You can try it here
🤖 Voice and Chat Agents Go Mainstream
Personal AI agents are moving directly into everyday communication tools. Manus is bringing full task execution into Telegram chats, while Lemon is turning voice commands into instant actions across your browser and documents
Manus now runs directly inside Telegram, giving users full reasoning, research, data processing, and document generation without complex setup or API configuration. It works across all subscription tiers and connects in seconds via QR code.
This is not a lightweight bot, but the full Manus engine with multi-step task execution, file handling, voice input, and model switching between 1.6 Max for deep reasoning and 1.6 Lite for faster everyday tasks.
Lemon removes the friction of typing and tab switching by letting you press a button and say what you want done. It can reply to emails, search the web, write documents, and execute tasks right inside the tab you’re using.
Agents are shifting from experimental demos to embedded workflow tools. The advantage now lies in reducing friction, whether through chat-based task execution or voice-driven productivity that collapses multiple steps into one command.
TOGETHER WITH THE HUSTLE DAILY
200+ AI Side Hustles to Start Right Now
While you were debating if AI would take your job, other people started using it to print money. Seriously.
That's not hyperbole. People are literally using ChatGPT to write Etsy descriptions that convert 3x better. Claude to build entire SaaS products without coding. Midjourney to create designs clients pay thousands for.
The Hustle found 200+ ways regular humans are turning AI into income. Subscribe to The Hustle for the full guide and unlock daily business intel that's actually interesting.
🔨AI Tools for the Shift
🎥 LinkerTube – The ultimate YouTube-based language-learning platform that helps you learn faster by connecting videos with interactive tools and structured study support.
📢 Vulse – Create, share, and measure high-impact content while turning employees into powerful brand advocates who amplify your reach authentically.
💬 RYPL – Deliver instant, on-brand replies and smart moderation across ad comments to prevent conversion leaks, boost engagement, and improve ROAS.
📖 d33ply – Break down and understand complex stories in just 25 minutes with structured, insight-driven summaries.
🔎 Synapse – Discover the missing topics your competitors rank for and generate SEO-ready content designed to win Google AI Overviews.
🚀Quick Shifts
💻 Meta and Nvidia announced a multiyear AI chip agreement covering millions of GPUs and CPUs, strengthening Meta’s large-scale AI infrastructure expansion and long-term compute capacity strategy.
🔗 Google will now make links more visible inside AI Overviews and AI Mode, adding hover pop-up link cards with descriptions and images to drive clearer source attribution and potentially boost website clicks.
🎬 Netflix has given ByteDance three days to halt alleged Seedance AI copyright infringement, warning of immediate litigation over unauthorized AI-generated works based on franchises like Stranger Things, Squid Game, and Bridgerton.
🤳 Mistral AI acquired Paris-based Koyeb to accelerate its AI cloud ambitions. Koyeb’s deployment tech and team will power Mistral Compute, improving GPU optimization, inference scaling, and on-prem infrastructure for enterprise customers.
👓Apple is reportedly accelerating development of three AI wearables: an AirTag-sized AI pendant with cameras, AI-powered smart glasses targeting 2027 release, and upgraded AirPods, all tightly integrated with iPhone and Siri.
🧩Prompt of the Day
How to Build a Long-Term Partnership Roadmap Using One Prompt
Turn one-off collaborations into structured, growth-focused partnerships that compound over time.
Paste the prompt: Drop this into ChatGPT, then fill in your ideal partner qualifications and the outcomes you want to achieve together.
Prompt to paste
Create a long-term partnership development plan for [Brand]. Include partner criteria (qualifications and alignment factors), communication cadence (check-in frequency and formats), and shared goals (growth, content, revenue, credibility). Keep it concise, relationship-focused, and structured as a practical roadmap.
That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!
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