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- ChatGPT can now operate your computer
ChatGPT can now operate your computer
Plus, 🎥Cursor and Luma are automating creative and code, How to generate cinematic videos with NotebookLM, and more!
In partnership with
Welcome back to The Shift. Let’s get straight to what matters in AI today…
Today we have:
🤖 OpenAI Just Released a Model That Can Use Your Computer
🎥How to Generate Cinematic Videos With NotebookLM
🤖 AI Agents Are Now Running Creative Campaigns and Writing Code Without Being Asked
🔨Tools and Shifts you cannot miss
🤖 OpenAI Just Released a Model That Can Use Your Computer
OpenAI introduced GPT-5.4, its most capable model yet, combining reasoning, coding, and professional work into one. For the first time, it can operate a computer directly on your behalf.
The Shift:
What is it? GPT-5.4 combines reasoning, coding, and professional work into one model. It's the first OpenAI release with native computer use, meaning it can navigate software, click, type, and complete tasks across applications without hand-holding.
Should I actually care? Yes. On knowledge work benchmarks, it beats industry professionals 83% of the time. Spreadsheet modeling jumped from 68% to 87%. Individual claims are 33% less likely to be false than GPT-5.2.
What does computer use actually look like? It reads screenshots, issues mouse and keyboard commands, and completes multi-step tasks across apps. It scored 75% on desktop navigation, higher than the human baseline of 72.4%.
Who is it for, and how do I get it? Anyone on ChatGPT Plus, Team, or Pro gets access today as GPT-5.4 Thinking. Developers can access it via API. GPT-5.2 Thinking stays available until June 5, 2026.
Every major AI lab is racing toward the same finish line, an agent that replaces the human in the loop entirely. GPT-5.4 is the clearest sign yet that the finish line is closer than most people think. The question isn't whether AI takes over routine knowledge work. It's how fast, and whether you're building with it or waiting to catch up.
Together with Hubspot
The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
Unlock a focused set of AI strategies built to streamline your work and maximize impact. This guide delivers the practical tactics and tools marketers need to start seeing results right away:
7 high-impact AI strategies to accelerate your marketing performance
Practical use cases for content creation, lead gen, and personalization
Expert insights into how top marketers are using AI today
A framework to evaluate and implement AI tools efficiently
Stay ahead of the curve with these top strategies AI helped develop for marketers, built for real-world results.
🎥How to Generate Cinematic Videos With NotebookLM
Google just turned document uploads into cinematic explainer videos. Here’s how to make one.
Step 1: Open NotebookLM and create a notebook
Head to notebooklm.google.com and start a new notebook. This is where your source material lives.
Step 2: Upload your sources
Drop in any PDFs, notes, or documents you want the video to cover. A research report, a product brief, a blog post, anything works.
Step 3: Open the Studio panel
On the right side of the interface, find the Studio panel and select Video Overview.
Step 4: Choose Cinematic format
From the format options, select Cinematic. You can add a steering prompt to focus the video on specific topics or leave it open.
Step 5: Hit generate
NotebookLM scripts, illustrates, and animates the video automatically. Give it up to 30 minutes, it’ll notify you when it’s ready.
Step 6: Review and export
Watch the video inside NotebookLM, then download it for your landing page, social, or anywhere else you need it.
Use case: Turn a report or product brief nobody reads into a video someone actually watches. You can try it here.
🤖 AI Agents Are Now Running Creative Campaigns and Writing Code Without Being Asked
Two launches this week show AI agents moving from tools you prompt to systems that work on their own. One handles code. The other handles entire ad campaigns.
The Shift:
Cursor released Automations, a system that triggers coding agents via codebase changes, Slack messages, or timers. Engineers are notified at decision points rather than manually starting each task.
Bugbot, an existing Cursor feature, now runs security audits and code reviews under Automations. The system runs hundreds of cycles per hour, covering incident response, server log queries, and codebase summaries posted to Slack.
Luma released Luma Agents, built on Uni-1, a multimodal model trained across language, image, video, and audio. A 200-word brief generates campaign variations covering locations, models, and color schemes, with users directing output through conversation.
Uni-1 connects with Google's Veo 3, ByteDance's Seedream, and ElevenLabs for voice. Agents run a self-critique loop, reviewing and refining outputs until results meet quality thresholds.
Cursor hit $2 billion in annual revenue, doubling in three months. Luma is already inside global ad agencies. The pattern is the same across both: the human is still in the loop, just further back. That gap is closing faster than most teams are prepared for.
Together with AdQuick
Bring OOH Into the Modern Marketing Stack
AdQuick makes Out Of Home advertising approachable, measurable, and performance-focused. Designed for marketers at startups and large brands alike, it combines digital efficiency with real-world reach—so your campaigns always hit the mark.
🔨AI Tools for the Shift
📊 Tome App AI - Generate complete AI-powered presentations instantly with Tome, built on Claude Opus for fast, structured slide creation.
💰 ProfitMap - Visualize exactly where your money flows, uncover profit leaks, and discover opportunities to add $30K–$100K more in revenue.
🧠 ZeroTwo - Access premium AI models and tools like deep research and Canvas in one unified workspace at a fraction of the usual cost.
🧩 Pillar - An open source app copilot that converts user or agent requests into completed actions directly inside your product.
🎨 Figr AI - Design smarter product prototypes by mapping edge cases, user flows, and decisions first to ship without costly rework.
🚀Quick Shifts
⚖️ Anthropic plans to legally challenge the Pentagon's supply chain risk designation, with CEO Dario Amodei calling it "legally unsound" while maintaining the company won't allow Claude for mass surveillance or autonomous weapons.
🔒 The Trump administration has reportedly drafted rules requiring U.S. government approval for all AI chip exports, giving regulators sweeping oversight over companies like Nvidia and AMD beyond Biden-era restrictions.
🎬 Netflix acquired Ben Affleck's AI startup InterPositive, which builds production tools for processing raw footage, color correction, and visual effects. Affleck joins Netflix as senior adviser alongside the 16-person team.
📈 Anthropic is seeing record daily signups and topping App Store charts across the U.S., Canada, and Europe, as the DOD's supply chain risk designation appears to be driving increased demand for Claude.
⚡ Google, Meta, Microsoft, Oracle, OpenAI, Amazon, and xAI signed Trump's "ratepayer protection pledge," committing to fund their own power and infrastructure for AI data centers amid rising household electricity concerns.
🧩 Prompt of the Day
Smart Packaging Innovations for Digital Engagement
Transform product packaging into an interactive digital touchpoint that continues the brand experience after purchase.
Paste the prompt: Drop this into ChatGPT, then fill in your product type, packaging technology options, and rollout timeline.
Prompt to paste
Create a smart packaging innovation strategy for [Insert product or brand]. Include:
Technology Options: List digital interaction technologies that can be integrated into packaging, such as QR codes, NFC chips, AR triggers, scannable product authentication, or interactive packaging experiences.
Customer Experience Enhancements: Describe features that improve the post-purchase experience, such as tutorials, exclusive content, loyalty rewards, product verification, personalized messages, refill reminders, or gamified experiences unlocked through packaging scans.
Implementation Timeline: Outline the rollout phases for introducing smart packaging, including testing, pilot launch, scaling, and full integration across product lines.
Use Case: Focus on how smart packaging increases customer engagement after purchase, strengthens brand connection, and creates new digital interaction opportunities.
That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!
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