- The Shift
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- Grok Drops Another New Model
Grok Drops Another New Model
Plus, 🧬 Create a Consistent Virtual Face of Your Brand (with Soul ID), Perplexity launches Comet: An AI browser built for thinking, not just clicking, and more!
Hello there! Ready to dive into another upgrading, Mind-boggling, and Value-filled Shift?
Today we have:
🚀 xAI Drops Grok 4 & Grok 4 Heavy to Rival ChatGPT, Gemini, and Claude
🧬 Create a Consistent Virtual Face of Your Brand (with Soul ID)
🧠 Perplexity launches Comet: An AI browser built for thinking, not just clicking
🔨Tools and Shifts you cannot miss
🚀 xAI Drops Grok 4 & Grok 4 Heavy to Rival ChatGPT, Gemini, and Claude
Elon Musk’s xAI has released Grok 4 and Grok 4 Heavy, two next-gen models claiming PhD-level reasoning across every subject. Backed by benchmark-topping scores and powered by Colossus, they aim to compete directly with GPT-5 and Claude Opus 4.
The Shift:
1. Grok 4 and 4 Heavy push benchmark boundaries - Grok 4 is a single-agent model with voice, vision, and a 128K context window. Grok 4 Heavy uses multiple agents to collaborate and solve complex problems. Both outperform rivals on tests like Arc-AGI-2 and Humanity’s Last Exam, with 4 Heavy scoring 44.4%, nearly double Gemini 2.5 Pro.
2. Premium pricing and new product roadmap - Grok 4 is available via SuperGrok at $30/month, while 4 Heavy launches under the $300/month SuperGrok Heavy tier. API access offers 256K-token context, built-in search, and competitive token pricing.
3. Musk claims Grok will outthink PhDs, but business trust is uncertain - Elon Musk says Grok is already “better than PhD level in every subject,” though it lacks common sense and true scientific breakthroughs.
Grok 4 shows major technical gains, but xAI has sidestepped the Grok 3 controversy around antisemitic outputs and prompt missteps. As the model expands deeper into X, trust and governance concerns remain front and center.
🧬 Create a Consistent Virtual Face of Your Brand (with Soul ID)
Your new brand model? You.
Higgsfield Soul ID lets marketers train a photorealistic digital twin, consistent across 60+ fashion-grade styles. No shoots, no studios, no retakes.
Step-by-Step:
1️⃣ Upload 20–25 Selfies: Use varied angles, lighting, and moods. Think LinkedIn headshot, street-style, selfies, and diversity help the model learn better.
2️⃣ Generate Your Soul ID: Within minutes, Higgsfield creates your personal virtual character, a hyper-real version of you ready to star in any ad, post, or lookbook.
3️⃣ Apply to Any Preset: Drop your Soul ID into over 60 cinematic presets, modern, fashion-forward, surreal, campaign-ready.
4️⃣ Scale Creative Output: Repurpose for TikTok trends, Reels, or website hero shots, all with your brand face, consistent and aesthetic.
💡Pro tip: Marketers can now build entire campaigns starring themselves, or brand personas, without a camera crew or makeup chair. Soul ID gives you a scalable identity for every platform.
Try it: higgsfield.ai
🧠 Perplexity launches Comet: An AI browser built for thinking, not just clicking
Comet isn’t just another browser; it’s Perplexity’s bold move to reinvent how we interact with the internet. Instead of relying on static tabs or endless hyperlink loops, Comet weaves together AI reasoning, automation, and memory to help you navigate, decide, and execute in real time.
The Shift:
1. From passive browsing to intelligent workflows - Comet’s sidebar assistant actively observes your browsing and can act on your behalf, like booking a meeting or summarizing content. You can ask it to compare prices, revisit earlier research, or understand new ideas in context.
2. Agent-first design for modern use - Whether you're reading, shopping, or working, Comet’s agent lets you “vibe browse” with voice or text, even without opening pages. It automates workflows like sending emails or pulling comparisons, all while remembering what you’ve seen.
3. Chrome’s era may be ending - Comet launches with support for Mac and Windows, full extension compatibility, and early access for Perplexity Max subscribers ($200/month). While Chrome still dominates, it hasn’t kept pace with the agentic shift that’s redefining how people expect to browse.
This isn’t a UI tweak, it’s a philosophy shift. Browsers like Comet are becoming interfaces for thinking, not just navigating. And in a world drowning in content, the browser that helps you decide faster wins.
🔨AI Tools for the Shift
🎨 Imagine Anything – Generate AI images instantly, for free. Great for creatives, marketers, and rapid concepting.
📄 Molku – Autofill PDFs and spreadsheets from any document with AI. Cut manual data entry from your workflow.
📊 Chronicle – Make stunning, on-brand presentations effortlessly. Designed for speed and storytelling.
🧘 OpenSynaps – AI-powered hypnosis and therapy for mental wellness. Guided support that evolves with you.
🔍 search.sh – Intelligent search built for humans and AI agents. Navigate data, tools, and insights in real time.
🚀Quick Shifts
🤖 YouTube will update monetization rules on July 15 to crack down on AI-generated spam and repetitive content. AI can still assist creators, but lazy clips, stolen footage, and repetitive junk won’t earn a dime.
🚀 Nvidia briefly became the first $4T company as shares topped $164, fueled by relentless AI chip demand. It closed at $3.97T, still outpacing Microsoft ($3.7T) and Apple ($3.1T).
🤖 OpenAI completed its $6.5B acquisition of Jony Ive’s io Products Inc., merging hardware design and AI. Ive stays independent, now shaping OpenAI’s future devices alongside core research teams.
💰 Microsoft saved $500M using AI in call centers, days after laying off 9,000 employees. Profits soared, but backlash grows as AI replaces roles while Microsoft doubles down on automation.
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