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- Inside Microsoft’s analysis of 37.5M Conversations
Inside Microsoft’s analysis of 37.5M Conversations
Plus, 🎨 How to Instantly Animate Your Brand Content Using Pomelli, AI Editing Moves Into Your Workflow, and more!
In partnership with
Hello there! Ready to dive into another upgrading, Mind-boggling, and Value-filled Shift?
Today we have:
🧠How AI Is Quietly Rewiring Consumer Behavior and Commerce
🎨 How to Instantly Animate Your Brand Content Using Pomelli
👨💻 AI Editing Moves Into Your Workflow
🤳 Prompt of the Day
🔨Tools and Shifts you cannot miss
🧠How AI Is Quietly Rewiring Consumer Behavior and Commerce
Microsoft’s analysis of 37.5M Copilot conversations reveals that AI is becoming a deeply human tool, shaped by time, device, and emotional context. Shopify’s 150+ updates show the same trend on the business side, with AI shifting from an optional add-on to a foundational infrastructure.
The Decode:
1. Human Patterns - Health questions dominate mobile all day, coding rises on weekdays, gaming takes weekends, and February fills with relationship worries. Late nights bring philosophy. Copilot mirrors real human moods and moments, not just tasks.
2. Usage Shifts - People now ask Copilot for advice, not just answers. Desktop users explore wider topics, while mobile users stay intimate. Conversations shift from technical in January to social by fall, proving AI is spreading from early adopters into everyday life and decisions.
3. Shopify Turns AI Into Commerce Infrastructure - Shopify is reshaping commerce around how people actually use AI: Sidekick builds workflows from plain language, SimGym stress-tests stores with AI shoppers, and Agentic Storefronts place products directly inside ChatGPT and Copilot, meeting customers where their decisions now start.
Microsoft shows consumers treating AI as ambient support for health, decisions, and personal growth, while Shopify proves businesses are embedding AI into operations from merchandising to product discovery.
TOGETHER WITH THE CODE
Find out why 100K+ engineers read The Code twice a week
Staying behind on tech trends can be a career killer.
But let’s face it, no one has hours to spare every week trying to stay updated.
That’s why over 100,000 engineers at companies like Google, Meta, and Apple read The Code twice a week.
Here’s why it works:
No fluff, just signal – Learn the most important tech news delivered in just two short emails.
Supercharge your skills – Get access to top research papers and resources that give you an edge in the industry.
See the future first – Discover what’s next before it hits the mainstream, so you can lead, not follow.
🎨 How to Instantly Animate Your Brand Content Using Pomelli
Pomelli just dropped on-brand animation, powered by Google’s Veo 3.1 model, and you can turn any static design into a smooth, polished animation in seconds.
1. Create or upload your visual: Use a Pomelli design you’ve already made, or upload a new asset you want to bring to life.
2. Hit “Animate”: Pomelli auto-generates a clean, on-brand animation using Veo 3.1. No editing, no timelines, no learning curve.
3. Export and use anywhere: Download your animated asset and plug it into ads, social posts, landing pages, or email campaigns.
✨ Free right now in the US, Canada, Australia, and New Zealand.
👨💻 AI Editing Moves Into Your Workflow
Figma and Adobe both shipped major updates that push professional editing directly into everyday creative workflows. Figma is bringing Photoshop-like tools into its native canvas, while Adobe is letting ChatGPT operate Photoshop, Acrobat, and Express through simple prompts.
The Shift:
1. Figma’s New AI Object Tools - Figma now offers Erase Object and Isolate Object tools that work with the lasso, letting users instantly delete items or separate subjects from backgrounds for repositioning, removing the need to switch apps for quick retouching.
The new Expand Image feature uses AI to extend photos into new aspect ratios without distortion, while a redesigned editing toolbar centralizes all image-editing actions, mirroring Photoshop-style workflows inside Figma Design and Draw.
2. ChatGPT Gains Photoshop-Level Controls - Adobe now lets ChatGPT run Photoshop, Acrobat, and Express for free, allowing users to edit sections of images, adjust exposure, blur backgrounds, extract tables from PDFs, or redesign graphics using natural-language instructions within one chat.
The integrations support multi-step editing without re-specifying the app, offer UI sliders for fine control, and allow exporting files into native Adobe apps, turning ChatGPT into a conversational creative hub for images, PDFs, and design layouts.
Both updates show the same trajectory: AI is dissolving the boundaries between design tools and the places where work actually happens. Editing is becoming ambient, triggered by intent, not by switching apps, giving creatives faster loops and fewer workflow breaks.
TOGETHER WITH ROKU
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🔨AI Tools for the Shift
🛒 Shopify SimGym – Simulate store and theme changes with human-like AI shoppers to improve conversions.
🗓️ Agenda Hero – Turn text and images into calendar events instantly with AI.
🌐 BrowseWiki – Save, organiz,e and chat with web pages to unlock deeper insights.
🧱 Websites.ly – Build fully functional websites in minutes using AI chat or ready-made templates.
📊 Tenorshare AI Diagrimo – Turn ideas into clear AI-generated diagrams you can visualize, customize and share easily.
🚀Quick Shifts
🎧 Spotify is testing AI Prompted Playlists in New Zealand, letting users type any mood or idea to generate a custom playlist that can auto refresh, essentially creating a user controlled Discover Weekly based on personal listening history.
💼 Meta’s next AI model, code-named Avocado, may be paywalled as Zuckerberg rethinks open source after Llama 4’s rocky launch, signaling a strategic shift as Meta pours billions into its new Superintelligence Labs.
🔗 Google is updating AI Mode with more inline links and AI written explanations of why each source matters, while expanding pilots with major publishers as EU regulators probe how Google uses news content in its AI features.
💼 OpenAI has hired Slack CEO Denise Dresser as its new chief revenue officer, as the company serves one million business customers and 800 million weekly ChatGPT users while expanding enterprise focused AI tools.
📱 Apple’s 2025 charts show ChatGPT is the No. 1 most downloaded free iPhone app in the U.S., beating TikTok, Instagram, Google Maps, and even Google’s own Gemini, highlighting how deeply AI has entered everyday mobile behavior.
🤳 Prompt of the Day
🧩 How to Launch a High-Engagement UGC Campaign Using One Prompt
Turn passive customers into active creators who share real content that boosts trust, reach, and conversions.
Paste the prompt: Drop this into ChatGPT, then fill the placeholders with your brand name, campaign hashtag, incentive, and simple participation steps your customers can follow without overthinking.
Prompt to paste:
Create a user-generated content (UGC) campaign strategy for [Brand] to increase engagement and authenticity. Include Campaign Hashtag: [Insert hashtag]. Incentive: [Insert reward or benefit]. Instructions: [Explain how users can participate]. Output a clear plan with: 3 example post ideas, 3 platforms to focus on, a simple 2–3 week campaign timeline, guidelines for what kind of content to share, and how the brand will highlight or repost the best entries. Keep it specific, easy to execute, and actionable for both the brand and the customer.
That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!
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