- The Shift
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- Michael Caine can voice your ad
Michael Caine can voice your ad
Plus, 🎯 How to launch a campaign in minutes with Runable, SoftBank sells Nvidia stake to go all in on AI, and more!
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Hello there! Ready to dive into another upgrading, Mind-boggling, and Value-filled Shift?
Today we have:
🗣️ ElevenLabs Launches Iconic Voice Marketplace
🎯 How to Launch a Campaign in Minutes with Runable
💸 SoftBank Sells Nvidia Stake to Fund $33B OpenAI Push
🔨Tools you cannot miss
🗣️ ElevenLabs Launches Iconic Voice Marketplace
ElevenLabs unveiled its Iconic Voice Marketplace, allowing brands to license AI-generated voices of celebrities and historical icons through verified rights-holder deals. The launch bridges AI innovation with performer consent, transforming voice replication into an ethical creative ecosystem.
The Shift:
1. Ethical AI voice licensing - The platform connects brands with estates and living celebrities, ensuring each AI voice is generated with full consent and fair compensation. It resolves key ethical issues in AI cloning by embedding rights ownership and performer-first principles.
2. Voices of history and Hollywood - The marketplace debuts with 28 licensed voices spanning figures like Michael Caine, Maya Angelou, Mark Twain, and Babe Ruth. Voices are either cloned or reconstructed from archival recordings, offering an unprecedented library of creative voices.
3. Designed for storytellers and brands - Actors like Michael Caine and Matthew McConaughey highlight its storytelling potential, enabling brands and creators to add depth, nostalgia, and authenticity to content across languages, campaigns, and media formats.
ElevenLabs’ marketplace marks a turning point for ethical AI in entertainment. By legitimizing voice replication through licensing, it transforms celebrity sound into a consent-based creative asset, balancing innovation with respect for legacy.
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🎯 How to Launch a Campaign in Minutes with Runable
Runable lets you create complete marketing campaigns, from slides to videos, in one workspace.
Start with a Goal: Type your brief (e.g. “Promote Black Friday skincare deals”) in the task bar. Runable auto-suggests formats like slides, videos, or reports.
( This is what it gave me in minutes with just this prompt: Create a Black Friday campaign for skincare. )
Generate Assets Instantly: Pick AI Slides, AI Video, or AI Website to create decks, ads, or landing pages. Everything’s built from your prompt, no design or coding needed.
Automate Reports & Tasks: Use AI Report to analyze data and App Connectors to sync with tools like Google Sheets, Slack, or Notion.
Pro Tip: Runable works like a full marketing team, just type a task and hit run.
Try it now → runable.com
💸 SoftBank Sells Nvidia Stake to Fund $33B OpenAI Push
Masayoshi Son has sold SoftBank’s full $5.8 billion Nvidia stake, marking his second complete exit from the chipmaker and redirecting the proceeds toward OpenAI and AI infrastructure investments.
The Shift:
1. Full Nvidia exit and capital redeployment - SoftBank sold all 32.1 million Nvidia shares, valued at $5.8 billion, its second full divestment after a $4B sale in 2019. Those earlier shares would now be worth over $150B. The capital is being redirected into a $30B OpenAI commitment and a potential $1T U.S. AI manufacturing hub.
2. Concentrated, high-risk investment legacy - Son’s career has alternated between spectacular wins and historic losses. His $20M Alibaba investment grew to $150B, while WeWork erased $11.5B in equity and $2.2B in debt.
3. Deepening OpenAI partnership and past miss - Son revealed that before 2019, Sam Altman offered SoftBank a $10B investment opportunity, which later went to Microsoft. Now, he’s making up for that miss, planning to invest ¥4.8T ($33.2B) in OpenAI, confident it “will become the most valuable company in the world.”
SoftBank’s Nvidia sale marks a strategic shift from investor to architect, channeling capital into building the foundation for artificial superintelligence, AI “10,000 times smarter than humans.” Backed by OpenAI, Arm, and Ampere, Masayoshi Son envisions SoftBank as the core infrastructure powering the next wave of intelligence.
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🔨AI Tools for the Shift
🖼 Laike.AI – Transform your images effortlessly using Laike’s AI-powered image-to-image generator for creative, high-quality results.
⚙️ Anything – AI App Builder – Turn your words into mobile apps, tools, and websites instantly with GPT-5 and 40+ integrations, no coding needed.
📘 Vertech Academy – Learn any subject step by step with AI explanations, interactive guidance, and adaptive question-based learning.
🎥 YT Chats – Summarize and chat with YouTube videos in seconds, perfect for extracting insights or learning on the go.
🎬 AIAI Generator – Unlock your creativity with powerful AI tools to generate videos and images effortlessly from ideas or text.
🚀Quick Shifts
🪩Samsung’s Vision AI Companion integrates Bixby, Copilot, and Perplexity into its 2025 TVs, enabling conversational, visual, and multilingual interactions. It transforms screens into intelligent hubs for real-time chat, content discovery, and smart living.
☁️ Google unveiled Private AI Compute, a privacy-first cloud platform that powers advanced AI tasks while keeping user data inaccessible, even to Google, mirroring Apple’s Private Cloud Compute for secure, scalable AI processing.
⚠️ Researchers from Stanford and the CDT found that chatbots like ChatGPT, Gemini, and Claude are giving dangerous dieting tips and helping conceal eating disorders, with AI-generated “thinspiration” worsening mental health risks.
🚀 Meta’s AI leader Yann LeCun is reportedly leaving to launch his own startup, per Financial Times. His departure follows Meta’s 600 layoffs in its AI Research unit amid a strategic shift to the Superintelligence Labs group led by Alexandr Wang of Scale AI.
📸 iPhone users can now use “Help me edit” to describe photo changes with voice or text. The update adds facial-aware edits, Gemini-powered artistic styles, and a redesigned editor UI for easier, smarter photo customization.
That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!
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