• The Shift
  • Posts
  • OpenAI Just Broke The Coding Rules

OpenAI Just Broke The Coding Rules

Plus: 📈 Meta releases SAM 3D for Real-World 3D reconstruction, How to Build Production-Ready Apps on Your Phone, and more!

In partnership with


Hello there! Ready to dive into another upgrading, Mind-boggling, and Value-filled Shift?

Today we have:

🤖 OpenAI Unveils GPT-5.1-Codex-Max

📱 How to Build Production-Ready Apps on Your Phone with the Anything Mobile App

🟡 Meta Releases SAM 3D for Real-World 3D Reconstruction

🔨Tools and Shifts you cannot miss

🤖 OpenAI Unveils GPT-5.1-Codex-Max

OpenAI has launched GPT-5.1-Codex-Max, its most advanced agentic coding model built to handle multi-hour tasks through a new compaction system. The model is now live in Codex for Plus Pro and Enterprise users, with API access coming soon.

The Shift:

1. Frontier Coding Upgrade - Codex-Max outperforms previous versions with 79.9% accuracy on SWE-Lancer and Windows-native training for real engineering workflows. It handles PR creation code, review, frontend, builds, and debugging with higher reliability. The model is trained on real software tasks for more consistent collaboration.

2. Faster Reasoning With Fewer Tokens - Max uses roughly 30% fewer thinking tokens than GPT-5.1-Codex while producing deeper reasoning outputs. Medium reasoning remains the daily driver, but Extra High extends thinking time for hard problems, reducing cost while improving code quality and stability.

3. Compaction Powers 24-Hour Sessions - A new compaction system lets the model prune history and continue working across millions of tokens without breaking context. Max can autonomously refactor repos, fix tests, and iterate for more than 24 hours. 

4. Safety and Secure Deployment - Codex-Max improves long-horizon cybersecurity performance and ships with sandboxed execution, restricted file writes, and no network access by default. OpenAI routes suspicious activity through policy monitoring and maintains dedicated cyber safeguards.

GPT-5.1-Codex-Max pushes agentic coding into true long-horizon territory, delivering reliable multi-hour workflows and major efficiency gains. Teams can now automate refactoring, debugging, and multi-step builds with fewer tokens and better reasoning. Developers get a faster, safer, and more capable engineering partner for building production-ready software.

TOGETHER WITH ROKU

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.


📱 How to Build Production-Ready Apps on Your Phone with the Anything Mobile App

The Anything mobile app is finally here, and it lets you build full, production-ready applications directly from your phone, no laptop, no setup, just pure creation.

1. Pre-order the app (free)

Head to createanything.com and tap pre-order to lock in early access.

2. Drop a screenshot as proof

Share your pre-order screenshot in the reply thread. That’s your verification step.

3. Get 20,000 credits automatically

Once your screenshot is confirmed, Anything sends 20k free credits straight to your account so you can start building immediately.

🟡 Meta Releases SAM 3D for Real-World 3D Reconstruction

Meta introduced SAM 3D alongside SAM 3 and a new Segment Anything Playground giving everyone access to state-of-the-art 3D reconstruction from single real-world images. The release includes SAM 3D Objects for scene and object reconstruction and SAM 3D Body for accurate human pose and shape modeling.

The Shift:

1. SAM 3D Objects - SAM 3D Objects reconstructs full 3D shapes, textures, and scene layouts from a single real-world image using a data engine with 1M images and 3.14M human-ranked meshes and achieves at least a 5:1 win rate over prior models.

2. SAM 3D Body - SAM 3D Body estimates precise 3D human pose and shape using the new Meta Momentum Human Rig trained on 8M diverse human images and remains robust to occlusions, rare postures, and varied clothing.

3. Segment Anything Playground - The Segment Anything Playground lets anyone upload images, segment objects or humans, and instantly generate 3D reconstructions using SAM 3 and SAM 3D with open model weights and inference tools.

4. Product Deployment - SAM 3D and SAM 3 power Facebook Marketplace’s View in Room, allowing users to preview home décor in their space, with upcoming integrations planned for creation apps like Edits and Vibes.

Meta is pushing 3D understanding into mainstream workflows by open-sourcing advanced segmentation and reconstruction tools that work on everyday photos. Brands and builders can now prototype 3D assets faster, support AR try-ons, explore robotics use cases, and enable richer spatial experiences. 

TOGETHER WITH PROTON

Free, private email that puts your privacy first

Proton Mail’s free plan keeps your inbox private and secure—no ads, no data mining. Built by privacy experts, it gives you real protection with no strings attached.


🔨AI Tools for the Shift

🌐 TRELLIS 3D AI – Create professional-grade 3D assets instantly with cutting-edge AI.

📚 MindChat World – Chat with legendary thinkers across literature, philosophy, and science in one AI-powered space.

📝 Supawrite – Automate SEO blogs, backlinks, and publishing to rank on Google while you sleep.

🌿 YardStyling – Upload a yard photo and generate professional landscaping concepts in seconds with AI.

🖼 PNG AI – Create stunning PNG images with a simple and intuitive AI-powered generator.


🚀Quick Shifts

📜 Trump is weighing an executive order that would block state AI laws, creating a federal task force empowered to sue states over regulations seen as limiting AI growth and industry innovation.

📈 Nvidia posted a record $57B quarter, adding $10B in data center revenue alone, as CEO Jensen Huang says AI GPUs are sold out and demand for Blackwell Ultra remains “off the charts.”

🤖 Meta’s chief AI scientist Yann LeCun, is officially leaving, weeks after FAIR layoffs. He’ll launch a new startup focused on Advanced Machine Intelligence, while Meta doubles down on its $14B Scale AI–powered AGI push.

 Target is launching a ChatGPT-powered shopping app, letting users browse, build baskets, and check out inside ChatGPT, expanding ChatGPT Enterprise to 18,000 Target employees for internal operations.

🤖 Adobe is acquiring Semrush for $1.9B, paying $12 per share to double down on AI-era visibility. With AI-driven traffic to retail sites up 1,200% YoY, Adobe is betting big on GEO as the new growth channel.

🤳AI Nugget of the Day


That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!

If you loved this edition let us know how much:

How good and useful was today's edition

Login or Subscribe to participate in polls.

Forward it to your pal to give them a daily dose of the shift so they can 👇

Reply

or to participate.