OpenAI More Interested In Devices Now

Welcome back to The Shift. Let’s get straight to what matters in AI today…

Today we have:

🎧 OpenAI Is Building A Family Of AI Devices

🖥️ How to Turn a Screen Recording Into a Polished Product Demo With Velo

📈 OpenAI Defends GPT-5.6 While Highlighting Revenue Growth

🔨 AI Tools and News you Cannot Miss

🎧 OpenAI Is Building A Family Of AI Devices

OpenAI is giving its clearest indication yet that it wants ChatGPT to move beyond smartphones and laptops, with plans spanning wearables, dedicated hardware, and voice-first AI experiences.

ChatGPT is headed to wearables: OpenAI President Greg Brockman said the company is “very interested” in bringing ChatGPT to wearables through future APIs, adding that it should become “the interface” across all devices rather than remaining confined to apps.

A broader hardware push is underway: Brockman also confirmed OpenAI is building a “family of devices”, while reports suggest the roadmap includes a screenless AI smart speaker, an AI smartphone, and potentially smart glasses and other AI-powered hardware developed with Jony Ive’s team.

Voice could replace traditional computing: OpenAI believes people will increasingly talk to computers instead of typing, with AI agents capable of controlling apps and devices in the background, similar to how Codex can already perform tasks across an entire computer.

Why It Matters

OpenAI is evolving from an AI model provider into a consumer hardware company. If successful, ChatGPT could become the central AI assistant across phones, wearables, and dedicated devices, putting OpenAI in direct competition with Apple, Google, and Meta.

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ChatGPT gives you generic answers because you give it generic prompts.

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🖥️ How to Turn a Screen Recording Into a Polished Product Demo With Velo

Raw screen recordings don't sell. Velo turns them into demos that do. Here's how.

Step 1: Record your screen or paste a URL Capture your product flow normally, paste a product page URL, upload a deck, or type a prompt describing the walkthrough. Velo works from any of these as a starting point.

Step 2: Let Velo write the script Velo reads your recording and company context, then writes a clear, structured script automatically. It stays grounded in what your product actually does, not generic filler.

Step 3: Clone your voice Velo narrates the demo in your own cloned voice. No recording booth, no voice actor, no re-recording every time something changes.

Step 4: Edit by typing Change anything by describing it. Update a line, reorder a section, swap a visual. The edit happens without re-recording the whole thing from scratch.

Step 5: Translate in one click Localize the finished demo into 25+ languages instantly. Same voice, same structure, different market.

Step 6: Host and track Publish to a secure share page and track who watched, how far they got, and where they dropped off. Analytics built in, no third-party tool needed.

LTIMindtree reduced demo creation time by 90%. Teams using Velo save an average of 36 hours per person per month You can try Velo free here.

📈 OpenAI Defends GPT-5.6 While Highlighting Revenue Growth

OpenAI shared new benchmark results that it says better reflect how its latest models perform, while also revealing strong business momentum as competition in AI continues to intensify.

Benchmark scores jumped with two settings: OpenAI said enabling retained reasoning and compaction allowed GPT-5.6 Sol to remember previous reasoning and avoid losing context, boosting its ARC-AGI-3 score from 13.3% to 38.3% while using six times fewer output tokens. 

The company argues benchmark setups should mirror how models are actually deployed in ChatGPT and Codex.

Business growth remains strong: During an internal meeting, CFO Sarah Friar told employees that annualized recurring revenue in July exceeded the company’s entire second-quarter revenue. 

Executives attributed the growth to GPT-5.6, ChatGPT Work, and increasing adoption of Codex, while acknowledging growing pressure from Anthropic and open-weight AI models.

Why It Matters

OpenAI is making the case that both model evaluations and business performance should be judged in real-world conditions. As competition accelerates, benchmark results and revenue growth are becoming equally important in proving leadership.

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🔨 AI Tools for the Shift

📱 Photoroom – Produces professional product photos by removing backgrounds and generating new scenes.

🎼 Udio – Generates full songs with vocals and instrumentals from simple text prompts.

🧑‍🏫 Study Potion AI – Converts class notes into quizzes, summaries, and personalized study material.

💬 Tavily – Delivers AI-optimized web search results built specifically for LLMs and AI agents.

🛒 Minea – Discovers winning ecommerce products, ads, and competitors across multiple platforms.

🚀 Quick Shifts

📊 UGC performance breaks long before media does. Revolut scaled to 350+ UGC assets from 140+ creators across 10+ countries by fixing creator fit upstream, not by increasing spend. Insense gives marketers access to 80,000+ vetted creators with licensing handled end-to-end. Book a free discovery call and get $200 toward your campaign.

🏛️ OpenAI and Anthropic are reportedly urging Washington to require rival AI companies to undergo model reviews, ahead of the Trump administration’s August 1 AI framework deadline.

🚀 Elon Musk said Grok 4.6 will launch around August 7, with Grok 4.7 arriving a few weeks later as a more powerful successor that he says is ‘better than 4.6 in every way’. 

🔄 Thinking Machines co-founder Lilian Weng stepped down citing health reasons and has now rejoined OpenAI, where she will lead research focused on accelerating the company's internal AI development.

🤝 Cognizant and Anthropic expanded their partnership to bring Claude to more enterprise clients, embed it across Cognizant’s platforms, and train a larger Claude-certified workforce. 

📍 ChatGPT now has access to Yelp’s real-time reviews, ratings, photos, business details, and quote requests, making local search results more accurate with branded links back to Yelp.  

🧩 Prompt of the Day

Create a Home Language Immersion Plan That Actually Works

Most people try to learn a language by memorizing vocabulary lists. Real progress comes from consistent immersion, using the language every day in ways that naturally build listening, speaking, reading, and thinking skills.

Turn your home into an environment where learning happens almost automatically.

Paste the prompt: Drop this into ChatGPT, then fill in your language details.

Prompt to paste

Create a personalized language immersion strategy for learning [Insert target language] based on my current level of [Insert current level], my goal of [Insert goal], and the [Insert time available] I can dedicate each day. Design a realistic weekly plan that develops speaking, listening, reading, writing, vocabulary, grammar, and pronunciation through practical daily activities. Recommend the best apps, podcasts, YouTube channels, books, TV shows, music, newsletters, and AI tools for my level, and explain how to use them together effectively. Include weekly milestones, simple progress checks, common mistakes to avoid, and techniques for staying motivated so I make measurable progress every week without feeling overwhelmed.

That’s all for today’s edition. See you tomorrow as we track down and get you all that matters in the daily AI Shift!

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