- The Shift
- Posts
- OpenAI moved from tools to teammates
OpenAI moved from tools to teammates
Plus, 💣ai.com wants AI agents to actually do things, how to use SEMrush One to steal traffic your competitors can’t defend, and more!
In partnership with
Welcome back to The Shift. Let’s get straight to what matters in AI today…
Today we have:
🧠 OpenAI Wants AI Agents To Work Like Coworkers
💣 How to Use SEMrush One to Steal Traffic Your Competitors Can’t Defend
🤖 ai.com Wants AI Agents To Actually Do Things
🔨Tools and Shifts you cannot miss
🧠 OpenAI Wants AI Agents To Work Like Coworkers
AI models are improving fast, but most companies struggle to move beyond pilots. OpenAI introduced Frontier to help enterprises turn AI agents into dependable coworkers that operate safely across real workflows.
The Shift:
1. Frontier Connects Real Work - Frontier connects AI agents to existing systems like CRMs, ticketing tools, and internal apps without migrations, giving them shared business context so they understand workflows, decisions, and outcomes across the organization.
2. Agents Learn Like Employees - Frontier includes built-in evaluation and feedback loops that let agents learn from experience, similar to onboarding and performance reviews, so quality improves over time instead of staying stuck at demo-level performance.
3. Control And Early Adoption - Each agent has its own identity with scoped permissions and strict boundaries for regulated environments, and companies like HP, Oracle, State Farm, and Uber are already deploying Frontier with OpenAI engineers embedded on-site.
Frontier reframes enterprise AI as an execution problem, not a model problem. The real advantage now comes from deploying agents with context, learning, and control, not just experimenting faster than everyone else.
TOGETHER WITH WISPR FLOW
Speak fuller prompts. Get better answers.
Stop losing nuance when you type prompts. Wispr Flow captures your spoken reasoning, removes filler, and formats it into a clear prompt that keeps examples, constraints, and tone intact. Drop that prompt into your AI tool and get fewer follow-up prompts and cleaner results. Works across your apps on Mac, Windows, and iPhone. Try Wispr Flow for AI to upgrade your inputs and save time.
💣 How to Use SEMrush One to Steal Traffic Your Competitors Can’t Defend
Most people use SEMrush to research. The real power is using it to find unguarded traffic leaks.
Use case: “Topic Hijacking” pages
Pages your competitors rely on but can’t easily protect.
How to do it
Drop a competitor’s domain into SEMrush One: Look for pages driving meaningful traffic, not just keywords.
Sort by pages ranking for 10–50 keywords: These are broad, fragile pages trying to cover too much.
Find the keyword clusters they’re ranking weakly for: SEMrush One shows where they sit, positions 4–15. That’s your opening.
Create a single-purpose page for ONE cluster: Instead of competing head-on, you out-focus them.
Publish and watch displacement happen: You don’t beat them everywhere. You take one chunk, and they can’t defend without rewriting their entire page.
✨ This isn’t SEO theory. It’s targeted extraction. SEMrush One tells you where to strike. You can try SEMrush One for free for 7 days
🤖 ai.com Wants AI Agents To Actually Do Things
ai.com enters the AI race with serious firepower. Founded by Crypto.com CEO Kris Marszalek, the platform launches just after his reported $70M purchase of AI.com, nearly doubling the previous domain record set by Voice.com’s $30M sale in 2019.
The Shift:
1. AI Agents, Not Assistants - ai.com lets users create private AI agents that can organize work, send messages, automate workflows, and execute actions across apps, moving beyond chat into real task ownership.
Each agent can build missing features needed to finish tasks, then share those improvements across the network, meaning every new capability discovered makes all agents on the platform more useful.
2. Built For Consumers - Users can go from zero to a working AI agent in under 60 seconds with no technical setup. The platform is free to start, with paid tiers unlocking more power and higher usage limits.
Every agent runs in a secure, isolated environment with encrypted data and strict permission limits, ensuring users fully control what their agent can access and act on.
It’s a bold way to enter the conversation, combining a Super Bowl launch with historic domain optics. But beyond the noise, ai.com will be judged on whether its agents meaningfully work in real life, not just headline moments.
TOGETHER WITH MARKETING AGAINST THE GRAIN
How To Generate Quality Images With AI
These prompts will transform how you create with AI.
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A smart prompt system used to help scale creative and save on production cost
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🔨AI Tools for the Shift
🧠 taskmelt – Dump every thought in your head and let AI turn mental chaos into clean, organized tasks with a schedule that actually makes sense.
🎥 Record2Code – Record your workflow and instantly convert it into clean, editable code, skipping long setup and tedious documentation.
🚫 The Profanity API – Get the speed of regex with LLM-level intelligence in a single sub-second API call for configurable, context-aware profanity detection.
📊 empirio.ai – Create and edit surveys in seconds with an AI-powered builder designed for fast insights and zero friction.
✉️ Signado – Detect when target companies hire, raise funding, or hit the news, then automatically write outreach messages they actually want to read.
🚀Quick Shifts
🇪🇺 The EU says Meta must allow rival AIs like ChatGPT back on WhatsApp, calling the block an urgent antitrust risk that could cause irreparable harm to early AI competition.
🚀 2026 AI spending will top the Moon landing. Meta, Microsoft, Amazon, and Google plan $670B in AI infrastructure, rivaled historically only by the Louisiana Purchase.
🏛️ New York lawmakers propose a three-year pause on new data centers, citing grid strain, rising energy bills, and environmental impact, as bipartisan momentum grows nationwide to slow AI infrastructure expansion.
💼 Goldman Sachs says it has spent six months with Anthropic building AI agents to automate accounting, compliance, and client onboarding, signaling deeper AI adoption inside global investment banking operations and efficiency.
⚡ Anthropic launched a fast mode for Claude Opus 4.6, delivering 2.5× faster responses by trading speed for significantly higher token costs, aimed at latency-critical, premium AI workloads.
🧩 Prompt of the Day
How to Identify CSR Partnerships That Strengthen Brand Trust
Turn generic “giving back” ideas into meaningful CSR partnerships that align with your brand values and resonate with customers.
Paste the prompt: Drop this into ChatGPT, then fill in the causes your brand genuinely cares about and wants to support long-term.
Prompt to paste
Identify CSR partnership ideas for [Brand]. Include causes aligned with the brand, specific partnership opportunities with organizations or initiatives, and a simple promotion plan outlining how the partnership will be communicated authentically. Keep it concise, value-driven, and focused on real impact rather than surface-level PR.
That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!
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