OpenAI’s Secret Social App

Hello there! Ready to dive into another upgrading, Mind-boggling, and Value-filled Shift?

Today we have:

📱 OpenAI’s Secret Social App in the Works

🎥 How Marketers Can Use Kling 2.0 to Create AI Videos in Minutes

📬 Claude and Notion Tackle Gmail with AI

🏆 Tools and Shifts you Cannot Miss

📱 OpenAI’s Secret Social App in the Works

OpenAI is quietly prototyping a social media network, centered around AI-generated images and real-time sharing, according to a new report from The Verge. The project is still in early development, but reports confirm an internal prototype with a feed feature, and direct involvement from CEO Sam Altman. 

The Shift:

1. Social Feed Built Around AI Content - The prototype centers on ChatGPT’s image generation tools and includes a scrollable feed for user content. It's unclear if it will be a standalone app or integrated into ChatGPT. Altman has been seeking private feedback to shape its direction.

2. A Strategic Data Play for Training AI - Building a social app would let OpenAI collect valuable real-time user data—something Meta and X already use to fuel their AI. As publishers limit data access, OpenAI needs its own content pipeline to keep its models fresh and relevant.

3. Rivalry With Musk Adds Personal Motivation - Altman and Musk’s relationship has soured, fueled by Musk’s failed takeover bid and lawsuits. The idea of buying Twitter “for $9.74B” was Altman’s tongue-in-cheek jab, hinting that OpenAI’s social push might be both strategic and personal.

4. Following Meta’s and X’s Playbook - Meta is working on a social feed for its AI assistant, while X powers Grok with platform data. OpenAI’s move mirrors this strategy—creating a tighter loop between content, users, and AI feedback, similar to its competitors’ integrated ecosystems.

A social platform could give OpenAI a real-time data engine, deepen user engagement, and solidify its position in the AI race. Whether it’s a data strategy or a Musk counterpunch, this move signals OpenAI’s ambition to own more of the AI content pipeline.

🎥 How Marketers Can Use Kling 2.0 to Create AI Videos in Minutes

Kling 2.0 is a powerful AI video generation tool that lets marketers create high-quality visuals from simple prompts. Whether you’re promoting a product, visualizing a brand story, or enhancing a campaign, Kling makes it fast and easy.

Step-by-Step for Marketers:

1. Access Kling 2.0 – Go to klingai.com, sign up, and log in.
   

2. Choose a Mode – Use Text-to-Video to generate from scratch or Image-to-Video to animate existing content.
   

3. Write Your Prompt – Be specific. Example: “A close-up of a skincare product with water splashing in the background, dramatic lighting.”
   

4. Adjust Settings – Pick duration (5–10 seconds), aspect ratio (9:16 for TikTok, 16:9 for YouTube), and quality (Standard or High).
   

5. Enhance with Effects – Add camera movements (like zoom or pan) or use negative prompts (e.g., “no text overlays”) for precision.
   

6. Generate & Review – Let Kling render your video, preview the result, and tweak if needed.
   

7. Download & Use – Deploy your AI-generated video across social channels, ads, or landing pages.

Kling 2.0 gives marketers speed, creativity, and control — all in one tool.

📬 Claude and Notion Tackle Gmail with AI

Claude and Notion both rolled out Gmail-integrated AI upgrades this week—each with a unique angle. Claude now offers smart Workspace insights and web-powered research, while Notion launched a full-featured, AI-native email client designed around customization and workflow.

The Shift:

1. Claude Integrates with Google Workspace - Claude can now read Gmail, Google Docs, and Calendar for personalized answers with inline citations. The integration supports pro and enterprise users (beta), though admins must enable it. While it can’t send emails or schedule events yet, it’s designed to streamline personal and professional life through contextual AI support.

2. Claude Research Boosts Web-Based Intelligence - Claude Research performs fast multi-source web searches to generate in-depth responses, rivaling OpenAI’s deep research tools. It’s available in select countries to Max, Team, and Enterprise users.

3. Notion Mail Launches Modular AI Email Client - Notion Mail connects to Gmail and offers AI tools for organizing, replying, scheduling, and inbox customization. Users can create “views” that auto-label emails into topic-specific folders allowing deep personalization beyond traditional Gmail or Outlook inboxes.

4. Workflow-First Email Built on Skiff Infrastructure - Notion Mail integrates tightly with Notion Calendar and knowledge tools to automate scheduling and information flow. Built on tech from encrypted platform Skiff (acquired in 2024), it focuses less on writing emails and more on reshaping how users engage with their inboxes.

These updates show AI's next big target: mastering email and productivity. Claude focuses on deeper context and workspace retrieval, while Notion reimagines email as a customizable AI-first tool—both shaping the future of digital work organization.

🏆AI Tools for the Shift

🚀  Motion Expert Agents– Review, optimize, and improve ads using workflows developed by the world’s best creative strategist. Get your early access now! 

💡 Ask Steve – Your 1-click AI assistant that scrapes and summarizes any webpage in seconds so you don’t have to.

📊 Backsy.ai – Instantly turn raw feedback into clear, actionable insights that help you improve faster without the guesswork.

📬 Notion Mail – A smarter inbox that writes drafts, organizes threads, and books meetings your way using AI.

🔗 LinkedBase – Find, engage, and convert your ideal LinkedIn prospects automatically with AI while saving 35+ hours a week.

🚀Quick Shifts

🎫 ChatGPT has introduced a new “Library” section to help users easily view and access their AI-generated images. Available to Free, Plus, and Pro users on mobile and web, the feature displays past creations in a visual grid and allows quick image generation.

🎈 Apple is piloting a new AI training method that compares synthetic inputs with anonymized on-device samples, sending only feedback signals—not data—to improve models. This privacy-centric approach extends Apple’s differential privacy framework in beta iOS and macOS updates.

🛒 Google used AI to suspend 39.2 million ad accounts in 2024—over three times more than in 2023. Leveraging LLMs and fraud signals, it blocked billions of harmful ads and reduced deepfake scams by 90% through enhanced policies and human oversight.

📽️ Grok has introduced Grok Studio, a new canvas-like tool that lets users create and edit documents, code, reports, and browser games in a dedicated workspace. It also supports real-time collaboration and integrates with Google Drive for enhanced file access.

🪄 Nvidia must now obtain a license to export its H20 AI chips to China, following new U.S. restrictions. The indefinite rule could impact Nvidia’s earnings, with the company projecting $5.5 billion in related charges for its fiscal Q1 2026.

That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!

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