- The Shift
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- OpenAI turns chat into a platform
OpenAI turns chat into a platform
Plus, 🎬 Turn a Brief Into a Cinematic Ad, OpenAI Expands the Agent Era with AgentKit and AMD Partnership, and more!

Hello Readersđź‘€
Curious about the biggest AI moves today? You’re in the right place. In today’s edition, we have:
🤖 OpenAI Launches AgentKit and ChatGPT Apps SDK
🎬 Turn a Brief Into a Cinematic Ad, No Crew Needed
đź”§OpenAI Unveils Codex Expansion & AMD GPU Deal with Warrant
🔨Tools and Shifts you cannot miss
🤖 OpenAI Expands Its Developer Stack with Codex and ChatGPT Apps SDK
OpenAI unveiled a major upgrade to its developer ecosystem by combining Codex’s expansion with the launch of the ChatGPT Apps SDK, positioning its platform as a full creative and engineering engine. Together, these tools transform ChatGPT from a conversational AI into a programmable workspace for both developers and enterprises.

The Shift:
1. Codex Expands Across Tools - With the new Slack integration, users can delegate or ask coding tasks directly in a channel. The Codex SDK lets teams embed the same agent into their own apps and workflows. Admins gain control via analytics dashboards and environment governance.
2. Real-World Developer Impact - Since preview, Codex’s usage has soared 10×, and internally it powers faster development: engineers merge 70% more PRs per week and use automatic code reviews before production.
3. Apps SDK Brings Apps into ChatGPT - The Apps SDK lets developers create interactive, conversational apps inside ChatGPT, powered by Model Context Protocol (MCP). Launch partners include Canva, Booking.com, Spotify, Coursera, and Zillow, reaching over 800M users.
4. New Developer Ecosystem and App Monetization - Apps can be invoked naturally in chats or suggested contextually, creating new engagement loops. OpenAI will launch an App Directory, developer monetization tools, and an Agentic Commerce Protocol for instant in-chat purchases.
This expansion cements OpenAI’s strategy to unify creation, deployment, and distribution under one ecosystem. By merging Codex’s engineering automation with ChatGPT’s app interactivity, OpenAI is building the foundation for an “agentic internet” where apps, agents, and users collaborate seamlessly inside one intelligent environment.
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🎬 Turn a Brief Into a Cinematic Ad, No Crew Needed
MovieFlo.ai lets you go from rough idea to polished, lip-synced video in minutes.

No production team. No shoots. Just drop your concept and let AI handle it.
Step 1: Upload Your Brief + Pick a Style
Drop your campaign idea, even a rough sentence works.
Choose a vibe like Film Noir or Product Spotlight, and MovieFlo builds the tone, flow, and story structure automatically.
Step 2: Generate Storyboards + Custom Actors
Scene-by-scene frames are auto-generated.
Upload a face to cast your own actor or use familiar characters/IP.
MovieFlo picks the best image model based on style and cost.
Step 3: Add Voice + Polish + Export
Your actors are lip-synced to your Escript without extra effort.
Trim the final video with the built-in editor, then upscale it with Magnific.
Export and use instantly, launch-ready in one session.
Why It Works
Write, swap, and launch cinematic ads without shoots, full creative control from script to screen, zero production drag.
đź§ OpenAI Expands the Agent Era with AgentKit and AMD Partnership
OpenAI unveiled AgentKit alongside a deep hardware alliance with AMD, signaling a unified expansion across both software and infrastructure. Together, they accelerate the path toward scalable, intelligent agent systems, equipping developers to build faster while securing the compute backbone needed to sustain them.

The Shift:
1. AgentKit Simplifies Agent Development - AgentKit introduces a visual Agent Builder, centralized Connector Registry, and ChatKit for chat-based interfaces. Developers like Ramp and LY Corporation built full workflows in under two hours, cutting dev cycles by up to 70%.
2. Evaluation, Safety, and Fine-Tuning Upgrades - New Evals features (datasets, trace grading, and prompt optimization) and open-source Guardrails ensure reliability, safety, and compliance.
3. AMD Deal Brings Major GPU Commitment - OpenAI and AMD agreed on deploying 6 GW of GPUs, beginning with a 1 GW rollout in 2026 using the MI450 series, expanding OpenAI’s compute capacity and diversifies hardware partnerships.
4. Equity Incentive via Warrant - As part of the deal, AMD issued OpenAI a warrant to purchase up to 160 million shares at $0.01 each, enabling a possible ~10% stake tied to performance and deployment milestones.
AgentKit and the AMD partnership represent both ends of OpenAI’s next frontier: software acceleration and compute expansion. By merging low-code agent development with high-scale hardware access, OpenAI is architecting a vertically integrated ecosystem, where intelligent agents can be built, trained, deployed, and monetized entirely within its stack.
🔨AI Tools for the Shift
🔎 Searchify AI – Get actionable steps directly in AI search responses so users choose you instead of your competitors.
🛍 Mujo AI– Turn a single product image into optimized marketplace-ready visuals and product copy in seconds.
📑 Smart Clerk– Convert statements into accurate, bookkeeper-ready reports with AI and save hours of manual data entry.
🖼 PixiFixi – Advanced AI photo editor that transforms your photos any way you want using state-of-the-art tools.
🛡 ZeroPath – The first intelligent code security suite that auto-fixes vulnerabilities, broken auth, compliance issues, and more.
🚀Quick Shifts
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💬 Sam Altman says there are no current plans to add ads to ChatGPT Pulse, but didn’t rule it out, hinting that “useful, relevant” ads like Instagram’s could eventually fit Pulse’s experience.
🚀 OpenAI’s head of ChatGPT says the platform will transform “from a useful app into an operating system” within six months, integrating apps like Canva, Zillow, and Spotify directly inside ChatGPT.
đź§ Google launched an AI bug bounty program paying up to $30K for finding prompt-injection or rogue-action exploits, like tricking Gemini or Google Home into unsafe actions or data leaks.
💼 Deloitte doubled down on AI with a landmark Anthropic deal, rolling out Claude to 500,000 staff, even as it refunds Australia’s government for an AI-hallucinated report citing fake research.
🎥 MrBeast warned that AI could “threaten creators’ livelihoods,” calling it “scary times” as tools like Sora 2 and YouTube’s AI editors blur the line between human creativity and machine-made content.
🤳AI Nugget of the Day
Amazing new paper from Stanford.
They built an AI that turns research papers into agents you can talk to.
You can literally say “apply this method to my dataset” and it does it.
It’s called Paper2Agent and it might be the biggest change to scientific publishing in decades:
— Jainam Parmar (@aiwithjainam)
11:13 AM • Oct 6, 2025
That’s all for today’s edition. See you tomorrow as we track down and get you all that matters in the daily AI Shift!
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