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- Sam Altman hates Claude for this
Sam Altman hates Claude for this
Plus, 🎞️ How this Higgsfield workflow turns ideas into polished motion graphics, AI risks are no longer theoretical, and more!
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Welcome back to The Shift. Let’s get straight to what matters in AI today…
Today we have:
🔥 Anthropic Sparks AI Ads Showdown
🎞️ How This Higgsfield Workflow Turns Ideas Into Polished Motion Graphics
🧠 AI Risks Are No Longer Theoretical
🔨Tools and Shifts you cannot miss
🧩 Prompt of the Day
🔥 Anthropic Sparks AI Ads Showdown
Anthropic published a clear stance that Claude will remain ad-free, arguing ads undermine user trust in AI conversations. That position, amplified through a Super Bowl campaign, triggered an unusually public response from OpenAI leadership.
The Shift:
1. Claude Stays Ad Free - Anthropic says advertising is incompatible with Claude acting in users’ interests. The company argues AI assistants should focus entirely on being helpful, without balancing advice against advertiser influence or monetization incentives.
Anthropic’s campaign warned that ads are coming to AI, but not to Claude. The ads used humor to show fake ad interruptions breaking otherwise useful AI conversations.
OpenAI CEO Sam Altman called the campaign “clearly dishonest,” saying OpenAI would never run intrusive ads. He added that Anthropic serves “an expensive product to rich people,” criticizing its limited reach.
OAI CMO Kate Rouch also hit back on X, arguing free access to ChatGPT does more good than paid-only subscriptions that reach a fraction of users. The debate shows ads are just the surface of a deeper fight over access, trust, and who AI is built for.
TOGETHER WITH SYNTHFLOW
6 AI Predictions That Will Redefine CX in 2026
2026 is the inflection point for customer experience.
AI agents are becoming infrastructure — not experiments — and the teams that win will be the ones that design for reliability, scale, and real-world complexity.
This guide breaks down six shifts reshaping CX, from agentic systems to AI operations, and what enterprise leaders need to change now to stay ahead.
🎞️ How This Higgsfield Workflow Turns Ideas Into Polished Motion Graphics
This workflow is designed to take a rough idea and turn it into smooth, cinematic motion graphics without jumping between tools or timelines. Everything happens inside one controlled flow.
How it works
Start with a clear visual goal: You define the scene, mood, and movement in plain language. Think like a director, not an editor.
Generate the core motion: Higgsfield creates the animation structure, transitions, and pacing automatically based on your prompt.
Refine directly on the canvas: Adjust timing, framing, and visual emphasis without regenerating from scratch. Small tweaks stay intentional.
Lock consistency across scenes: The workflow preserves visual logic so multiple shots feel like part of the same system, not random outputs.
✨ The result feels designed, not generated, motion graphics that hold together as a sequence, not just a clip. You can try it here.
🧠 AI Risks Are No Longer Theoretical
The International AI Safety Report 2026 brings together evidence from over 100 global experts to assess how general-purpose AI is evolving. The report focuses on real capabilities, emerging risks, and whether current safety approaches can keep up.
The Shift:
1. AI Capabilities Accelerate - Leading AI systems now solve advanced math problems and complete coding tasks faster than humans. Progress remains uneven, with gains alongside simple failures, especially when models operate outside controlled environments.
2. Misuse Is Happening Now - The report finds AI already used in cyberattacks, deepfake fraud, manipulation, and criminal activity. It also flags biological misuse risks and links growing AI companion adoption to higher loneliness levels.
3. Safety Trails Deployment - Safety testing struggles as models behave differently after release than during evaluations. While companies expanded voluntary safety frameworks in 2025, oversight gaps remain as enforcement stays limited.
In just one year, many AI risks moved from hypothetical to active reality. The findings were backed by over 30 countries, yet the U.S. declined to participate, signaling weaker global coordination as adoption accelerates faster than oversight.
TOGETHER WITH MINDSTREAM
Master ChatGPT for Work Success
ChatGPT is revolutionizing how we work, but most people barely scratch the surface. Subscribe to Mindstream for free and unlock 5 essential resources including templates, workflows, and expert strategies for 2025. Whether you're writing emails, analyzing data, or streamlining tasks, this bundle shows you exactly how to save hours every week.
🔨AI Tools for the Shift
🧘 LullMe – Get AI-powered, personalized meditations based on how you are feeling in the moment, designed to help you calm down, reset, or fall asleep faster.
🎶 Trymusic AI Song Generator – Turn any text or lyrics into a full song in seconds with AI, making music creation fast, simple, and accessible.
🏛️ Echoes of History AI – Chat with history’s greatest minds and explore ideas, debates, and perspectives as if they were alive today.
🗺️ Tabletop Scribe – Automatically turn your TTRPG sessions into a living, visual campaign wiki that updates itself as you play.
🎯 DartAd – Convert product images into scroll-stopping ad videos with AI, so you can launch high-performing ads without editing skills.
🚀Quick Shifts
🚀 Google crossed $400B in annual revenue for the first time, driven by Search growth, YouTube topping $60B, Cloud hitting a $70B run rate, and surging Gemini AI adoption.
🚨 OpenClaw’s AI agent faces security risks after researchers found hundreds of malicious user-made skills stealing crypto keys, passwords, and files, turning its extension marketplace into a malware attack surface.
🚀 Google’s Gemini app crossed 750M monthly users after Gemini 3’s launch, highlighting rapid AI adoption as Google scales subscriptions, models, and search-driven usage across its expanding AI ecosystem.
🎬 Amazon will begin a closed beta in March testing AI tools for film and TV production, aiming to boost efficiency and cut costs while supporting creatives, amid growing Hollywood debate over AI’s role.
🔍 Perplexity launched an advanced Deep Research upgrade, claiming state-of-the-art benchmark performance, and made it immediately available to Max plan subscribers, intensifying competition in high-end AI research tools.
🧩 Prompt of the Day
How to Optimize Live Chat for Faster, More Helpful Support Using One Prompt
Turn slow or inconsistent live chat into a clear, efficient support experience that resolves questions quickly and builds trust.
Paste the prompt: Drop this into ChatGPT, then fill in your response time target, greeting style, and the most common questions your support team handles.
Prompt to paste
Optimize live chat for [Brand or Website]. Include a response time goal in seconds, an automated greeting message, and a short list of FAQs to integrate into chat flows. Focus on reducing wait time, handling common questions instantly, and escalating complex issues smoothly to a human agent. Keep it concise, customer-friendly, and easy for support teams to implement.
That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!
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