- The Shift
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- Shop Directly in ChatGPT Now
Shop Directly in ChatGPT Now
Plus, 🪄Step-by-Step: Creating Spec Ads with Higgsfield, Claude Sonnet 4.5: Anthropic’s New Frontier Model, and more!

Hello Readers👀
Curious about the biggest AI moves today? You’re in the right place. In today’s edition, we have:
🛒 ChatGPT Launches Instant Checkout with ACP
🪄Step-by-Step: Creating Spec Ads with Higgsfield
🚀 Claude Sonnet 4.5: Anthropic’s New Frontier Model
🔨Tools and Shifts you cannot miss
🛒 ChatGPT Launches Instant Checkout with ACP
OpenAI has introduced Instant Checkout inside ChatGPT, powered by the Agentic Commerce Protocol (ACP) built with Stripe. The feature starts in the U.S. with Etsy sellers and Shopify merchants joining soon. This marks OpenAI’s move from product discovery into actual commerce, turning ChatGPT into a direct shopping channel.

The Shift:
1. Direct In-Chat Purchases – Users can now complete Etsy orders without leaving ChatGPT, with payment via Apple Pay, Google Pay, Stripe, or stored cards. Shopify’s 1M+ merchants, including Glossier and SKIMS, will follow next.
2. Merchant-Controlled Fulfillment – ChatGPT acts only as an intermediary, while sellers handle orders, payments, and customer support with their existing systems. This ensures brands retain ownership of the customer relationship.
3. Open Standard for Integration – The Agentic Commerce Protocol is open-sourced, works across payment processors, and allows Stripe merchants to activate in one line of code. Others can connect via APIs with no backend overhaul.
4. Secure and Unbiased Shopping – Product results remain organic and unsponsored, payments are encrypted, and merchants only pay a small transaction fee. Data sharing is minimal and fully permission-based.
In-chat checkout could shift online shopping away from search engines and e-commerce giants toward conversational agents. With Perplexity and Microsoft pushing similar features, and Amazon and Google guarding their dominance, the race to control discovery and checkout is intensifying, and OpenAI now has its own foothold.
TOGETHER WITH KOJO
Find your next winning ad creative in seconds with AI
Most AI tools promise you thousands of ads at the click of a button. But do you really need more ads—or just better ones?
Kojo helps you cut through the noise. We analyze your paid social data to uncover the ideas with the highest chance of success. Then, our AI predicts which concepts will perform best, so you don’t waste budget testing what won’t work.
Instead of drowning in endless variations, Kojo sends your best idea straight to a real human creator who makes it engaging, authentic, and ready to win on social. The entire process takes less than 20 seconds, giving you certainty before you spend and better performance without the waste.
Why gamble on guesswork or settle for AI spam when you can launch ads proven to work, made by people, and backed by data?
🪄Step-by-Step: Creating Spec Ads with Higgsfield

Step 1: Choose Motion: Log into Higgsfield → Go to Video → Animate. Pick from preset camera motions (pans, zooms, tracking shots) to define how your scene should move.
Step 2: Add Your Image: Upload a product photo or generate one inside Higgsfield. This becomes the anchor visual for your ad.
Step 3: Generate the Video: Click Generate and let Higgsfield animate your image with cinematic motion. In minutes, you’ll have a high-quality ad-ready video clip.
Instead of static product shots or stock reels, you can now build branded video ads from a single image, complete with smooth, repeatable camera moves that feel professionally shot. Perfect for spec ads, DTC campaigns, and UGC-style creative that looks like it came from a studio.
🚀 Claude Sonnet 4.5: Anthropic’s New Frontier Model
Anthropic has unveiled Claude Sonnet 4.5, branding it the world’s strongest coding and agentic AI model. It introduces major developer upgrades, an Agent SDK, and new safety measures, all while keeping the same API pricing as Sonnet 4.

The Shift:
1. Top-Tier Coding & Reasoning: Sonnet 4.5 scored state-of-the-art on SWE-bench Verified and led OSWorld at 61.4%, up from Sonnet 4’s 42.2%. The model also shows major improvements in reasoning, math, and professional domains like law, finance, medicine, and STEM.
2. Long-Horizon Performance: In testing, Sonnet 4.5 maintained 30+ hour coding sessions, generating over 11,000 lines of code — a leap over GPT-5-Codex’s 7-hour runs. This unlocks complex, multi-step workflows that were previously out of reach.
3. Developer Ecosystem Upgrades: Anthropic added Claude Code checkpoints, memory and context editing in the API, a native VS Code extension, and a Claude for Chrome extension. Developers now also have access to the Claude Agent SDK, the same infrastructure Anthropic uses internally.
4. Bonus Preview – Imagine with Claude: A 5-day research preview called Imagine with Claude allows Max users to see real-time software generation with Sonnet 4.5, showcasing its live adaptability.
Sonnet 4.5 is not just another model upgrade; it signals the arrival of agentic AI capable of running for days, coding entire systems, and operating inside real-world tools. With its SDK, Anthropic is handing developers the same building blocks it uses internally, potentially shifting how AI agents are built and deployed across industries.
🔨AI Tools for the Shift
🏢 Intervo AI – Scale processes, ensure compliance, and maximize tech stack adoption with AI-powered management.
🎨 Tattoo AI Design | Try On – Instantly preview tattoo designs on your body photos with lifelike AI overlays before getting inked.
🛍 Anycrap.shop – Bring your wildest product ideas to life in seconds with AI visualizations.
🎙 RiverVoice AI – Replace typing with AI-powered speech-to-text for faster, more natural communication.
👶 Middle Name Generator.net – Create perfect middle names that match syllables, honor heritage, and flow beautifully with first names.
🚀Quick Shifts
🌐 Opera just launched Neon, its $19.90/month AI browser with built-in agents for tasks, browsing, and saved prompts. Access is limited for now, with others pushed to a waitlist.
⚖️ California just passed SB 53, the landmark AI transparency bill, requiring large AI firms to publish safety frameworks, protect whistleblowers, and disclose risk updates
👨👩👦 OpenAI has rolled out parental controls for ChatGPT on the web (mobile coming soon), letting parents restrict sensitive content, turn off memory, block voice/image modes, set quiet hours, and control data training.
📊 Microsoft just launched “vibe working” in Excel & Word with new Agent Mode, letting users build complex sheets and docs through AI planning, reasoning, and chat. Anthropic models now power Office Agent for slides, too.
⚡ DeepSeek just dropped V3.2-exp, a “sparse attention” model that slashes API inference costs by up to 50% on long-context tasks. Free on Hugging Face, open-weight, and built for efficiency.
That’s all for today’s edition. See you tomorrow as we track down and get you all that matters in the daily AI Shift!
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