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- Siri to become an Apple device
Siri to become an Apple device
Plus, 🎞️ How to generate MP4 videos with code using remotion, Anthropic updates Claude’s constitution, and more!
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Welcome back to The Shift. Let’s get straight to what matters in AI today…
Today we have:
📌 Apple May Build an AirTag-Sized AI Pin
🎞️ How to Generate MP4 Videos with Code Using Remotion
🧠 Anthropic Gives Claude a “Soul Doc” Upgrade
🔨 AI Tools and Shifts you cannot miss
🧩 Prompt of the Day
📌 Apple May Build an AirTag-Sized AI Pin
Apple is reportedly exploring a new kind of wearable: a small AI pin designed to understand what’s happening around you. It’s still early, but the direction is clear, Apple wants AI to move from “inside the phone” to “on your body.” This also lines up with Apple’s push to make Siri more capable soon.
The Shift:
1. A Tiny Wearable With Sensors - Apple’s rumored AI pin is said to be AirTag-sized, with a thin, flat circular build. It may use cameras and microphones to pick up its surroundings. The device is reportedly made from aluminium and glass.
2. Built Like a Capture Device - The hardware list includes a standard lens plus a wide-angle lens. It may also have three microphones, a speaker, and a physical button. Wireless charging is also expected, based on the report.
3. Still Early, But a 2027 Target - The Information says the project is still in early development. If it ships, it could arrive as soon as 2027. That suggests Apple is testing form factors long before committing to a launch.
Meanwhile, Apple is also reportedly partnering with Google to make Siri more personalized, and Bloomberg says Siri could become a chatbot across iPhone, iPad, and Mac in September. AI wearables have struggled, but Apple’s ecosystem could make this feel less like a gadget and more like Siri everywhere.
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🎞️ How to Generate MP4 Videos with Code Using Remotion
Remotion lets you build real MP4 videos using React, so you can generate content programmatically instead of editing manually.
How it works
Build your video in React: Create scenes, animations, and layouts like a normal UI. Your video becomes reusable components.
Make it dynamic with data: Pass variables like names, prices, captions, product images, or music. One template can generate thousands of versions.
Render at scale: Export MP4s locally, on a server, or serverless. Perfect for automated content pipelines.
✨ Ideal for captions, product videos, music visuals, and templated ad variations. You can try it here.
🧠 Anthropic Gives Claude a “Soul Doc” Upgrade
Anthropic just rewrote Claude’s “Constitution,” the internal guide that shapes how the chatbot thinks and responds. It’s no longer just a rule list. It’s more like a values manual for handling real-world, high-stakes situations.
The Shift:
1. AVERI-Style “Why,” Not Just Rules - The new Constitution is written for Claude itself, not just outside readers. Anthropic wants the model to understand why certain behaviors matter. The goal is better judgment under pressure.
Anthropic frames Claude around being broadly safe, broadly ethical, guideline-compliant, and genuinely helpful. Helpfulness includes balancing short-term user wants with long-term well-being. Safety includes steering users to emergency help.
2. Hard Lines on Dangerous Requests - Claude has strict constraints against helping with biological, chemical, nuclear, or radiological weapons. It also refuses support for attacks on critical infrastructure like power grids, water systems, and financial networks.
Anthropic raises the possibility that Claude could have some moral status or consciousness. The company says it’s uncertain but worth taking seriously, suggesting this framing could improve safety.
The wild part is Anthropic, hinting that Claude’s “sense of self” might actually affect safety. In plain terms, they’re betting a steadier “AI identity” could mean better judgment and fewer dangerous failures.
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🔨AI Tools for the Shift
🗓️ Kontentino – Your social media calendar now lives inside ChatGPT, making planning, approvals, and publishing feel faster and way more organized.
📱 RapidNative – Build mobile apps from idea to prototype instantly with AI, so you can validate concepts and ship faster without heavy dev cycles.
🥁 Drumics – Turn ideas into music with AI, perfect for quick inspiration, loops, and creative experiments without needing production skills.
🍽️ Instakal – Snap a photo of your meal and let AI track calories, suggest personalized recipes, and help you hit your health goals effortlessly.
📚 Evalyy – Convert dense study material into interactive quiz sets and engaging videos, built for teachers, students, and parents who want learning to actually stick.
🚀Quick Shifts
🚀 Tesla is reviving its Dojo3 chip project, but Elon Musk says it will target “space-based AI compute,” signaling a new moonshot shift in strategy after the team was previously disbanded and Tesla leaned more on Nvidia and other partners.
🎭 Hundreds of major creatives are backing the “Stealing Isn’t Innovation” campaign, accusing AI companies of using copyrighted work without consent or pay, and pushing for licensing, opt-outs, and stronger enforcement to prevent an AI “slop” future.
🧭 OpenAI’s ChatGPT Atlas browser is adding tab groups and a new “auto” mode that intelligently switches between ChatGPT answers and Google Search results, with Windows and mobile versions also in development.
🎥 YouTube will soon let creators generate Shorts using their own AI likeness, adding new creative tools while also giving creators stronger controls to detect and remove unauthorized AI face or voice impersonations.
📄 Adobe Acrobat is adding prompt-based editing, AI-generated presentations from shared Spaces, and podcast-style file summaries, turning documents into editable decks, audio recaps, and collaborative assets with cited AI summaries.
🧩 Prompt of the Day
How to Identify Buyer Triggers That Make Customers Purchase Using One Prompt
Turn generic targeting into trigger-based campaigns that hit when people are most likely to buy.
Paste the prompt: Drop this into ChatGPT, then fill in your product and the type of customer you want to target.
Prompt to paste:
List the most common behavioral triggers that prompt customers to buy [Insert product]. Include seasonal triggers, life events, social or peer triggers, and urgency-based triggers. For each trigger, add one targeting or messaging idea that could be used in ads or promotions. Keep it concise and action-ready.
That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!
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