Sora’s new rules change everything

Hello Readers👀 

Curious about the biggest AI moves today? You’re in the right place. In today’s edition, we have:

🎥Sora’s Next Chapter: Copyright Controls, Revenue Sharing, and Rapid Iteration

🎬 How to Add Sound Automatically with Sora

🎨 PASTA: Google’s AI That Learns Your Aesthetic

🔨Tools and Shifts you cannot miss

🎥Sora’s Next Chapter: Copyright Controls, Revenue Sharing, and Rapid Iteration

After a week of explosive growth and copyright controversy, Sam Altman announced Sora’s first major update, introducing opt-in IP permissions and revenue-sharing for creators. The viral video app, which topped the App Store in under a day, is shifting from a “Wild West” launch to a more structured creative ecosystem.

The Shift:

1. Opt-In Copyright System - OpenAI is scrapping its opt-out policy and moving to a granular, opt-in model for rightsholders. This will let studios, artists, and brands define how their characters are used,  or block them entirely, in Sora-generated videos.

2. Revenue-Sharing for IP Holders - Altman confirmed that OpenAI will begin sharing video generation revenue with rightsholders who opt in, while experimenting with different payout models. The company hopes user-generated “interactive fan fiction” will drive both engagement and fair compensation.

3. A Viral Storm of Familiar Faces - The updates arrive as Sora is flooded with AI videos featuring characters like Pikachu and Mario, and likenesses of Michael Jackson, Bob Ross, and others, blurring the line between parody and IP misuse.

Sora’s pivot marks the first real attempt to balance AI creativity with copyright responsibility. If successful, it could become a blueprint for how generative platforms handle IP, creator economics, and cultural collaboration, all while defining how “AI-native” video creation coexists with traditional media law.

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🎬 How to Add Sound Automatically with Sora

Sora’s latest update makes video storytelling seamless: music, sound effects, and dialogue are now generated automatically to match your scenes. That means no extra editing steps and no patching audio from other tools, everything is synchronized in one place.

Step 1: Start Your Video: Go to Sora and create a new project. You can either enter a text prompt describing your idea or upload a static image to kick things off.

Step 2: Enable Audio Generation: When prompted, select “Include Sound”. Sora will automatically add background music, ambient effects, and lip-synced dialogue (if your scene includes characters speaking).

Step 3: Preview and Adjust: Once the video is generated, play it back to hear how the sound layers in. You can tweak the intensity, swap genres, or regenerate until it fits the tone you want.

Step 4: Export and Share: Finalize your video, export it, and publish directly to your preferred platform. The audio is already mixed, no extra editing required.

Why it matters: Marketers can now produce ad-ready videos with complete soundscapes in minutes. Whether it’s a product demo, brand storytelling clip, or social ad, you get hyperreal visuals and immersive audio without touching a timeline.

🎨 PASTA: Google’s AI That Learns Your Aesthetic

Google’s latest research, PASTA, marks a shift from one-shot image generation to collaborative, adaptive creativity. Instead of relying on complex prompts, the model learns from your choices over multiple rounds to predict what visual styles resonate most.

The Shift:

1. From Prompting to Preference Learning - PASTA reframes image generation as a conversation, not a command. By analyzing which variations users select over repeated turns, it builds a personalized understanding of visual taste and creative direction.

2. Human and Simulated Data Fusion - Researchers trained PASTA using a mix of 7,000 real interactions and 30,000 simulated trajectories. This hybrid method helped the agent identify distinct “user types”  from abstract art lovers to animal fans, creating a more robust personalization model.

3. Performance and Open-Source Impact - In user studies, PASTA’s images were favored 85% of the time over baseline models, proving the value of iterative, feedback-driven refinement. 

As generative models converge in quality, personalization becomes the next frontier. PASTA shows how AI can evolve from tool to collaborator, learning each user’s creative fingerprint to generate results that feel truly individual, not generic.

🔨AI Tools for the Shift

🖼 AltTextLab – Generate high-quality, compliant alt text for images in seconds, accessible content that also ranks better, automatically.

👗 daisy | SSENSELESS – Absurdist luxury fashion collides with satirical AI for bold, unconventional style.

📝 illumi – A context-aware whiteboard that integrates ChatGPT, Claude, Grok, and more to help teams collaborate more effectively.

✅ FirstSign AI– Validate your ideas fast with AI-powered user feedback and insights.

🗣 LingUp AI – Your personalized AI English-speaking partner that helps you practice and improve fluency.

🚀Quick Shifts

🤖 OpenAI and Jony Ive are developing a palm-sized AI gadget, a screenless “computer friend,” not a “weird AI girlfriend.” Designed for natural interaction, it faces compute, privacy, and personality challenges before its 2026–27 debut.

💸 OpenAI has acquired Roi, an AI-powered personal investing startup backed by Kevin Durant. Roi’s platform, which mixed stocks, crypto, and NFTs, will shut down and delete user data by October 15.

🤖 California passes SB 53, the U.S.’s first AI safety law requiring large AI labs to disclose and uphold safety protocols against catastrophic misuse, proving innovation and regulation can advance together responsibly.

✨ Perplexity has acquired AI design startup Visual Electric, with CEO Aravind Srinivas confirming the team will develop “new consumer product experiences” for Perplexity’s core platform and its creative app, Comet.

💥 AMD inks multibillion-dollar AI chip deal with OpenAI. The agreement secures hundreds of thousands of AMD MI450 GPUs from 2026, projected to generate over $100B in revenue, and gives OpenAI an option for a 10% stake.

That’s all for today’s edition. See you tomorrow as we track down and get you all that matters in the daily AI Shift!

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