X gets Grok Imagine Video Generator

Hello there! Ready to dive into another upgrading, Mind-boggling, and Value-filled Shift?

Today we have:

🎥 xAI Launches Grok Imagine on X

🚀 Test Ads Before You Spend a Dime with Artificial Societies

🧠 Google Rolls Out Gemini 2.5 Deep Think for Complex Problem-Solving

🔨Tools and Shifts you cannot miss

🎥 xAI Launches Grok Imagine on X

xAI has begun rolling out Grok Imagine, an AI tool that turns text or images into animated videos with sound, to all SuperGrok and Premium+ X subscribers on iOS. Users can join the waitlist via the “Grok” section in the X app, with a full launch planned for October 2025

The Shift:

1. AI Image & Video Creation Inside X - Grok Imagine converts text prompts or images into 15‑second videos with native audio in seconds. It can also create still images that are instantly animated, and supports beta testing of up to six‑minute clips.

2. Early Beta With Major Expansion Planned - Available in both the X app and standalone Grok app, Grok Imagine is being improved through user feedback before its October release. xAI is also developing a kid‑friendly version. A funding round in progress could value the company at $200B.

3. What Grok Imagine Brings to the Market - Grok Imagine blends speed, integrated X distribution, and a playful, less‑filtered style to make content creation accessible. Outputs currently have a visible “AI look” but lean toward cinematic and stylized visuals, targeting memes, educational clips, and quick entertainment rather than hyper‑realism.

Grok Imagine positions xAI in the competitive AI video space with fast, integrated creation tools built into X. Musk claims it makes videos in half to a quarter of the time it takes rivals to produce a single image, aiming to win on speed while refining quality over time.

🚀 Test Ads Before You Spend a Dime with Artificial Societies

For the first time ever, you can predict ad performance before launch, no wasted spend, no blind guessing. Artificial Societies uses 500,000+ AI personas trained on real behavioral data to simulate how people actually scroll, react, and buy online.

Step-by-Step:

1️⃣ Upload Your Creative: Drop in your static ad (works for LinkedIn posts, banners, etc.).

2️⃣ Define Your Audience: Choose from pre-built buyer personas or create your own, specify demographics, interests, and buying behavior.

3️⃣ Run the Simulation: The AI tests your ad across its massive persona network, mirroring real-world scrolling, clicking, and buying patterns.

4️⃣ Get Your Insights: Conversion likelihood score, Emotional triggers that resonate (or flop), Tailored variant suggestions to boost performance

💡 Pro Tip: Run multiple ad variants through the simulator and launch only the top performers. It’s like having your private ad lab, without spending a cent.

🧠 Google Rolls Out Gemini 2.5 Deep Think for Complex Problem-Solving

Google has launched Gemini 2.5 Deep Think, its first publicly available multi‑agent “parallel thinking” model, aimed at researchers, scientists, and academics. It’s a variant of the gold‑medal‑winning model from this year’s International Math Olympiad, now tuned for faster, everyday use.

The Shift:

1. Multi-Agent Parallel Thinking - Deep Think spawns multiple agents to explore solutions in parallel, combining their outputs into a single refined answer, extending “thinking time” to test and merge ideas, enabling more creative and strategic problem‑solving. 

2. Performance Benchmarks and Capabilities - The model scored 34.8% on Humanity’s Last Exam, outperforming Grok 4 and OpenAI’s o3 and also excelling in competitive coding (LiveCodeBench V6), iterative design, and scientific reasoning. 

3. Access and Availability - Gemini 2.5 Deep Think is available to Google AI Ultra subscribers in the Gemini app, with the full IMO‑level variant accessible to select researchers. Users can toggle it on for a fixed number of daily prompts, with API access coming to trusted testers. 

Deep Think signals Google’s push into high‑end reasoning AI, targeting academia and advanced problem‑solving rather than mass consumer use. Its multi‑agent approach not only boosts accuracy but also introduces faster, parallel exploration of solutions, potentially changing how complex research and coding challenges are approached.

🔨AI Tools for the Shift

📸 GoThumbnails – Create viral YouTube thumbnails that get clicks. Designed for creators who want visual performance fast.

🗞️ Scottie – Read the news 30× faster with AI-powered summarization. Great for staying informed in seconds.

🧪 CoTester by TestGrid – The world's first AI agent for software testing. Automate QA with intelligent test case generation.

📝 Human Tone – Transform robotic AI drafts into human-like, engaging content. Perfect for marketers, writers, and teams using LLMs.

📄 DeskribAI – Create beautiful documents with AI. From proposals to reports, streamline writing and design.

🚀Quick Shifts

🛑 OpenAI has removed ChatGPT’s opt-in feature that let users make conversations discoverable by search engines like Google, limiting public visibility of chats that were previously shareable for indexing.

🏢 Meta plans to sell $2B in data center assets to outside partners, freeing capital as it builds massive AI facilities to support its ambitious superintelligence mission.

🍏 Apple is reportedly building its own AI “answer engine” via a new Answers, Knowledge, and Information team, aiming to deliver ChatGPT-like search across Siri, Safari, and other products.

✈️ Delta clarified its AI-powered dynamic pricing, saying it won’t set individualized fares based on personal data, but will use aggregated insights from Fetcherr to adjust prices based on market trends and competition.

🍏 Apple CEO Tim Cook told employees the company “must” win in AI, admitting Siri upgrade delays but stressing Apple’s history of redefining products late and pledging significant investment to catch up.

🤖 European AI startup Mistral is reportedly seeking $1B at a $10B valuation, with talks involving multiple VCs and Abu Dhabi’s MGX, signaling intensifying competition in the global AI race.

That’s all for today’s edition see you tomorrow as we track down and get you all that matters in the daily AI Shift!

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